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  1. The data and science you need to know when approaching ABM email marketing

    and arousal (active engagement) levels were measured, text only emails had higher arousal and lower valence ...

    David Rowlands - 16/11/2021 - 09:39

  2. Unconventional ways of getting customer insight

    always use the results in our marketing activity, but it gives us a window into key markets and trends we ...

    Kate Cox - 15/11/2021 - 09:25

  3. How to approach your ABX strategy

    intent data or website activity or simply company news. To go even further, Demandbase has set up alerts ... recommends continuing to identify specific activities that indicate that you’re going to focus on them ... invites and website visits. Third-party data includes unknown or anonymous activity on your website, what ...

    David Rowlands - 10/11/2021 - 10:57

  4. Universal identity resolution is a myth. It’s also a bad idea

    problem, but also impacts the full stack of marketing activity. Being able to help marketers connect ... behaviors across all platforms, audiences and activity is critical to measurement – and, by extension, ...

    Ray Kingman - 05/11/2021 - 09:31

  5. ABM Census: Where B2B marketers are at, and where they’re heading

    benefits they also see. If most marketers are decreasing or increasing their ABM activity next year. ...

    Jason Taylor - 02/11/2021 - 15:38

  6. Approaching a new CMO role: An interview with Eric Schou

    Attention Index 2021: Who takes the rap for the app?). Much of this pressure to deliver incredible digital ... This change in approach has been fantastically successful and the AppDynamics team has generated incredible ...

    Anonymous (not verified) - 26/10/2021 - 11:28

  7. ABM expert Robert Norum on how to run your ABM pilot

    accounts and analyse activity to give an early warning system of topics and subjects they might ...

    Lucy Gillman - 26/10/2021 - 16:39 - 1 comment

  8. News: UK businesses missing out on sales opportunities thanks to lack of human interaction, says HubSpot

    with a person during the sales cycle remains an incredibly important part of delivering an excellent experience ...

    David Rowlands - 20/10/2021 - 11:33

  9. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    of the marketing strategy and activation is led out of the local territory teams, while of course being mindful ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  10. Kate Owen on how multifaceted ABM can be applied across higher education

    transitions which rely on high quality B2B marketing. Supporting partners’ marketing activities ...

    David Rowlands - 19/10/2021 - 16:26

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