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  1. Marketing automation implementation- where to begin?

    How will your folder or campaign structure affect how you run and report on activity? Will you need ... marketing emails and activities will be received and tracked correctly. 3. Import data With your documented ...

    Tom Ryan - 14/10/2021 - 15:23

  2. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    activations and online communities. These activities are often one-offs, created in silos to put out fires ... building and short-term sales activation. The aim of this is to achieve maximum growth and loyalty. ... the 60/40, or 50/50, balance of brand and activation campaigns may potentially be more ground-breaking, ...

    Sue Mizera - 13/10/2021 - 09:49

  3. News: Edelman and LinkedIn launch new study on thought leadership and buying behaviour

    important now than ever. Professionals are actively looking for information and advice that’s genuinely ...

    Lucy Gillman - 07/10/2021 - 17:32

  4. How to develop more effective alliance partner sales tools

    of their overall challenges and needs. Now they’re actively researching potential solutions, so focus on further ...

    Rod Griffith - 06/10/2021 - 12:01

  5. News: Expandi Group announces the integration of AccountInsight into the group

    across 10 offices in EMEA and, throughout the Expandi Network, can activate more than 500 professionals ... active in the decision-making process.  Actionable: integrating intent data with a full database ...

    Lucy Gillman - 04/10/2021 - 10:43

  6. News: B2B Marketing and Harvard want your nominations for the B2B tech marketing innovators index

    have actively transformed the way their marketing department or organisation works, through their fresh ...

    David Rowlands - 01/10/2021 - 12:38

  7. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    your candidates. Instead, you should be actively attracting them to your organisation, and helping them ...

    Lucy Gillman - 01/10/2021 - 09:45

  8. Super-charged lead generation: 10 reasons why live chat increases marketing ROI

    & Campaigns Live chat is typically used to support sales or customer service activities, but it can ... through your marketing activity, check out our Supercharged Lead Gen series, where our digital marketing ... to support sales or customer service activities, but it can also be used to increase marketing ROI. ...

    Kate Cox - 08/09/2021 - 09:46 - 1 comment

  9. B2B Marketing privacy policy

    contest, activity or event, apply for a job, request support, interact with our social media accounts ...

    a12admin a12 - 30/09/2021 - 16:14

  10. Marketing process improvement isn’t just for the tough times

    activities. In an ideal world, those new activities have a closer relationship to marketing qualified leads ...

    Steven Cozens - 29/09/2021 - 09:55


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