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  1. News: B2B Marketing Awards 2021 shortlist announced!

    and for this to be recognised by the judges is incredibly rewarding!” Amy Williams, head of marketing at NHS Property Services, ...

    David Rowlands - 25/08/2021 - 17:15

  2. An inside look at Ignite USA and the post-Covid event economy

    for sharing such incredible insights around DEI, CX, ABM and other acronym friendly content. As we navigate ... and content contributors for sharing such incredible insights around DEI, CX, ABM and other acronym friendly ...

    William Furlong - 15/06/2021 - 15:40

  3. Ten tips for effective sales conversations

    approach and plan for success How to apply soft skills such as emotional intelligence and active listening ...

    Jack Mann - 25/08/2021 - 10:51

  4. Super-charged lead generation: How to drive more ROI from your marketing

    data to the activity, and sends the data to your CRM. You’ll be able to see what channel, campaign ... a web form or live chat session, becoming a lead, Ruler matches the lead data to the activity, and sends ...

    Kate Cox - 24/08/2021 - 15:37

  5. The top 5 soft skills for every manager to have in their toolkit

    actively listening to your team members.   Inclusion Managers should be intentional about creating ...

    Cara Brennan Al... - 19/08/2021 - 16:21

  6. Can marketing automation support employee wellbeing?

    for disaster. Marketing automation software, on the other hand, can make it incredibly easy to slice and dice ... Marketing automation software, on the other hand, can make it incredibly easy to slice and dice marketing ...

    Tom Ryan - 10/08/2021 - 17:05

  7. News: Seismic surpasses $200M in annual revenue run rate

    quarter in company history. In addition, Seismic has also grown active users 45% over the prior year ... in company history. In addition, Seismic has also grown active users 45% over the prior year period, along ...

    Kavita Singh - 12/08/2021 - 14:39

  8. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Part 1)

    possibilities, our intrinsic motivations, according to SDT, lead us to initiating activities for their own sake, ... because they are interesting or satisfying in and of themselves. This is opposed to doing an activity ...

    Sue Mizera - 10/08/2021 - 16:22

  9. News: British oil brand Duckhams enlists The Bigger Boat to drive international web project

    incredible history which truly sets it apart from competitors. However, the look also had to be modern, ...

    David Rowlands - 06/08/2021 - 10:28

  10. Straight line to concentric circles – The complex world of B2B buying in 2021

    stages in a pipeline, and thus organised their activities in the buying process. For example, a sales rep ... research, the distribution of B2B buyer’s time in key buying activities include: 18% offline independent ... 16% other activities And when they compare multiple suppliers‚ the amount of time spent with any sales ...

    Satish Sadasivan - 04/08/2021 - 10:56

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