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  1. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Part 1)

    possibilities, our intrinsic motivations, according to SDT, lead us to initiating activities for their own sake, ... because they are interesting or satisfying in and of themselves. This is opposed to doing an activity ...

    Sue Mizera - 10/08/2021 - 16:22

  2. News: British oil brand Duckhams enlists The Bigger Boat to drive international web project

    incredible history which truly sets it apart from competitors. However, the look also had to be modern, ...

    David Rowlands - 06/08/2021 - 10:28

  3. Straight line to concentric circles – The complex world of B2B buying in 2021

    stages in a pipeline, and thus organised their activities in the buying process. For example, a sales rep ... research, the distribution of B2B buyer’s time in key buying activities include: 18% offline independent ... 16% other activities And when they compare multiple suppliers‚ the amount of time spent with any sales ...

    Satish Sadasivan - 04/08/2021 - 10:56

  4. What makes good marketing automation in 2021?

    leads. You can also utilise segmentation to distinguish leads that have had little to no activity within ...

    Kavita Singh - 02/08/2021 - 11:36

  5. The difference between inclusion and diversity with Accenture’s Joseph Taiano

    It’s incredibly important in two dimensions, the first is the workforce and the second is from ...

    Kavita Singh - 26/07/2021 - 14:45

  6. Ignite London 2021: Key learnings and takeaways, and where to go to watch on-demand

    it takes to move from account selection to active campaigning by Elise Miller, head of ABM, EMEA, ...

    Kavita Singh - 09/07/2021 - 16:53

  7. Awards case study: How Brookfield Properties won Gold for ‘Best use of social media or influencer marketing’

    activities. With the understanding that social media is a key component of selling business — and the desire ... activations, Brookfield is transforming its centres into destinations for the next generation.  Strategy ... to connect with small and local businesses, a majority of whom are active on Instagram and looking ...

    David Rowlands - 02/06/2021 - 15:34

  8. Awards case study: Find out how Shaped By was able to nab the award for ‘Best corporate decision-maker-targeted campaign'

    marketing activity through its exceptional campaign.  About the client company  Founded as a tech start-up ... communications  March 2020 onwards: Pivoting Masterclass and other in-person CXO activities to virtual formats ... budget increase. CXO Focus is fast becoming the cornerstone of Nutanix’ marketing activity.  C-Level ...

    Kavita Singh - 02/06/2021 - 11:31

  9. Intent data: Stop leaving warm leads on the table, and join the data revolution

    intent data can actively help you smash your targets. “Using intent data to dynamically change ...

    Jack Mann - 22/07/2021 - 16:16

  10. Where business is buzzing

    to ensure that our awareness and demand creation activities grow our business, our skills and expertise. ...

    Jack Mann - 16/07/2021 - 14:37

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