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  1. Approaching a new CMO role: An interview with Eric Schou

    Attention Index 2021: Who takes the rap for the app?). Much of this pressure to deliver incredible digital ... This change in approach has been fantastically successful and the AppDynamics team has generated incredible ...

    Anonymous (not verified) - 26/10/2021 - 11:28

  2. News: UK businesses missing out on sales opportunities thanks to lack of human interaction, says HubSpot

    with a person during the sales cycle remains an incredibly important part of delivering an excellent experience ...

    David Rowlands - 20/10/2021 - 11:33

  3. How to use humour in your B2B content (and how not to)

    But the kind of wit you use – zany, dry, sarcastic, corny – needs to feel authentic and natural in that voice. ...

    David McGuire - 20/09/2021 - 11:07

  4. It’s easy to judge, right?

    to these incredible people, this is what I learnt. The decision to become a judge My first revelation was that one ...

    Matt Garisch - 15/09/2021 - 09:41

  5. Transformation through messaging and engagement: An interview with Gary Hurry

    and spent the first half of my career in B2C for brands like Zurich and Lloyds. It is an incredible time ... and APAC. We’re very well placed and have an incredible proposition, but we don’t have the same scale we have ...

    David Rowlands - 31/08/2021 - 09:37

  6. News: B2B Marketing Awards 2021 shortlist announced!

    and for this to be recognised by the judges is incredibly rewarding!” Amy Williams, head of marketing at NHS Property Services, ...

    David Rowlands - 25/08/2021 - 17:15

  7. Can marketing automation support employee wellbeing?

    for disaster. Marketing automation software, on the other hand, can make it incredibly easy to slice and dice ... Marketing automation software, on the other hand, can make it incredibly easy to slice and dice marketing ...

    Tom Ryan - 10/08/2021 - 17:05

  8. An inside look at Ignite USA and the post-Covid event economy

    for sharing such incredible insights around DEI, CX, ABM and other acronym friendly content. As we navigate ... and content contributors for sharing such incredible insights around DEI, CX, ABM and other acronym friendly ...

    William Furlong - 15/06/2021 - 15:40

  9. News: British oil brand Duckhams enlists The Bigger Boat to drive international web project

    incredible history which truly sets it apart from competitors. However, the look also had to be modern, ...

    David Rowlands - 06/08/2021 - 10:28

  10. The difference between inclusion and diversity with Accenture’s Joseph Taiano

    It’s incredibly important in two dimensions, the first is the workforce and the second is from ...

    Kavita Singh - 26/07/2021 - 14:45

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