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  1. Episode 12: ABM with Mark Larwood of O2

    incredibly disruptive to marketers everywhere. There was the initial knee—jerk reactions to re-shape ... took the decision to change it to a virtual meeting with 24 hours notice. It was incredibly ...

    Kavita Singh - 27/11/2020 - 09:14

  2. Awards case study: Really B2B's campaign for M&S Corporate Gifts wins gold for three awards

    We’ve achieved an incredible result with a huge increase on both orders and revenue. The insight we now ...

    David Rowlands - 26/11/2020 - 16:06

  3. Awards case study: Learn how Kate Owen won out for 'Marketer of the year'

    "Kate is a stand out boss. As a marketer, she is incredibly creative, keen to test different approaches ...

    Kavita Singh - 26/11/2020 - 14:20

  4. Recent B2B trends for brands to take advantage of

    Traditionally perceived as dry, B2B content is now focussed on delivering innovative material and insight ... strategy incredibly important for B2B advertisers.  Ultimately, successful B2B marketing isn’t all about ... experiences have never been more important. Traditionally perceived as dry, B2B content is now focussed ...

    Connaire Rees - 10/08/2020 - 12:00

  5. How B2B leaders can overcome their content marketing blockers

    for example: even when producing content for B2B marketing, it would need to take dry information from ...

    Stephan Spencer - 08/10/2020 - 15:21

  6. 4 steps to save time, be relevant and win new customers

    But how can all that be done when the industry is so incredibly strapped for time and resources? ...

    Jack Mann - 23/09/2020 - 09:41

  7. Improve your B2B marketing with AI

    assumptions or instincts, as data is loaded in, some biases may become learned behaviour. So, it’s incredibly ...

    Jedrzej Osinski - 22/09/2020 - 14:23

  8. News: 5 agencies combine to create Merkle B2B group

    to grasp. The combined force of data analytics, martech, creative and research is incredibly compelling ...

    Kavita Singh - 03/09/2020 - 13:50

  9. Innovation stream

    of martech, what actually isn't going to help you, and when embracing the future incredible results can ...

    Jason Taylor - 23/04/2020 - 16:44

  10. Marketing to the rescue! How sales enablement is redefining B2B marketing and sales relationships

    who are doing this as a result of existing markets drying up, or those whose who are finding new ...

    Joel Harrison - 28/08/2020 - 15:14

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