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  1. How to reinvent your B2B marketing strategy in COVID-19

    for a stressed out client. As B2B businesses, we also have incredible user data at our fingertips. Lean ...

    Liz Hayward - 24/04/2020 - 15:43 - 1 comment

  2. Awards case study: Learn how PwC won the prize for martech transformation project of the year

    Change management. It was an incredibly fast-paced and complex programme during which PwC formed ...

    Kavita Singh - 21/04/2020 - 15:20

  3. Awards case study: Find out how IBM won out for best use of martech for live events

    for use in exhibition areas.  Timeframe: As mentioned earlier, IBM was faced with an incredibly short time ...

    Kavita Singh - 21/04/2020 - 10:05

  4. Developing your succession strategy

    possibly be. And when someone with energy gets behind others, there can be an incredible acceleration. ...

    Kavita Singh - 07/04/2020 - 14:41

  5. How to create B2B content for the “new normal”

    a difficult approach to fight for – especially if the lack of in-person events has left your pipeline dry ...

    David McGuire - 23/03/2020 - 14:38

  6. BRAND NEWS: O2 keeps Canary Wharf dry

    Branding 22956 news/archive/brand-news-o2-keeps-canary-wharf-dry O2 has constructed a canopy ...

    Jessica McGreal - 22/10/2013 - 17:27

  7. So, it’s war. How to arm and protect your business

    are grieving We are incredibly fortunate. We have become spoiled by predictability with little risk to our ...

    Andy Bacon F IDM - 31/03/2020 - 14:30

  8. How can an integrated agency prove to clients that its campaigns are working?

    activities have become more siloed campaign analysis incredibly difficult to robustly review. 2. What ...

    Mark Lethbridge - 02/03/2020 - 11:53

  9. Agency expansion: When the going gets tough, the tough go global

    incredibly optimistic right now. The market is very strong, particularly in the enterprise space, ...

    Kavita Singh - 10/03/2020 - 09:51

  10. 81% of B2B marketers have to 'fight hard' for good content

    agrees what good content is  Incredibly, six out of 10 B2B marketers (59%) say their results would ...

    David McGuire - 24/02/2020 - 10:26 - 1 comment

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