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  1. TECHNOLOGY: Tech brands

    in several companies where marketing reports into a sales director and it doesn't work. You generally ...

    a12admin a12 - 15/12/2004 - 00:00

  2. BRANDING: Roundtable

    there will be one key individual in charge. And these guys are the brand. The challenge is to hang onto that spirit ...

    a12admin a12 - 17/05/2006 - 00:00

  3. ADVERTISING: A buyers' market

    International Financial Reporting Standards (IFRS) came through and we wanted to let existing and prospective ...

    a12admin a12 - 28/02/2005 - 00:00

  4. BEST PRACTICE: Show off and sponsor

    them (the fifteen official partners each paid a reported 40 million euros for the privilege). CA held ...

    a12admin a12 - 09/07/2007 - 00:00

  5. BRANDING: What is a brand?

    as responsibility for tracking and reporting on progress internally and externally." B plus for brands While ...

    a12admin a12 - 20/08/2006 - 00:00

  6. BEST PRACTICE: Getting the best out of suppliers

    report on the company and ensure that it all looks sound. Refresh plans every three months ...

    a12admin a12 - 22/09/2005 - 00:00

  7. BEST PRACTICE: Customer loyalty

    studies, industry reports and website links. Email newsletters are extremely cost-effective, popular, ...

    a12admin a12 - 10/03/2006 - 00:00

  8. PROFILE: Mark Wilkin- Head of Brand Communications, Hitachi

    at the same time: he reports directly to Gomersall and is essentially assisting him with the brand brief. ...

    a12admin a12 - 24/06/2005 - 00:00

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