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1. TECHNOLOGY: Tech brands

   in several companies where marketing reports into a sales director and it doesn't work. You generally ...

   a12admin a12 - 15/12/2004 - 00:00

2. BRANDING: Roundtable

   there will be one key individual in charge. And these guys are the brand. The challenge is to hang onto that spirit ...

   a12admin a12 - 17/05/2006 - 00:00

3. ADVERTISING: A buyers' market

   International Financial Reporting Standards (IFRS) came through and we wanted to let existing and prospective ...

   a12admin a12 - 28/02/2005 - 00:00

4. BEST PRACTICE: Show off and sponsor

   them (the fifteen official partners each paid a reported 40 million euros for the privilege). CA held ...

   a12admin a12 - 09/07/2007 - 00:00

5. BRANDING: What is a brand?

   as responsibility for tracking and reporting on progress internally and externally." B plus for brands While ...

   a12admin a12 - 20/08/2006 - 00:00

6. BEST PRACTICE: Getting the best out of suppliers

   report on the company and ensure that it all looks sound. Refresh plans every three months ...

   a12admin a12 - 22/09/2005 - 00:00

7. BEST PRACTICE: Customer loyalty

   studies, industry reports and website links. Email newsletters are extremely cost-effective, popular, ...

   a12admin a12 - 10/03/2006 - 00:00

8. PROFILE: Mark Wilkin- Head of Brand Communications, Hitachi

   at the same time: he reports directly to Gomersall and is essentially assisting him with the brand brief. ...

   a12admin a12 - 24/06/2005 - 00:00

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