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  1. The account-centric enterprise: ABM’s evolution is predicated on thinking differently, both inwards-facing and outwards-looking

    can increasingly structure their reporting lines around the customer outcome; effectively shifting ... from ‘what they do’ to ‘what they achieve’. By more prominently structuring their reporting lines ... of each of these individual components. Rather, it’s the inability to combine these aspects in a modern ...

    Clive Armitage - 22/06/2022 - 15:10

  2. Martech Awards case study: How 6sense won Gold for ‘ABM platform of the year’

    reporting. 6sense will provide technographic intelligence so organisations can contextualise data and target ... report.  About 6sense’s solutions  Today’s B2B selling environment has evolved. Purchase decisions are made ... According to the 6sense Business Impact Framework Report, customers prioritising accounts identified ...

    David Rowlands - 07/07/2022 - 12:21

  3. The middle of your funnel is broken: Why leads aren’t everything and you need to align your content with self-serve buyer journeys

    for much. This report takes a detailed look at why content marketing needs to be so much more than just ... generating leads downloading a report (yes, we know). Of course, this still plays an important role, ... Download this report now to take your content marketing to the next step. Get ahead of your competitors ...

    Daniela fernandes - 28/06/2022 - 11:36

  4. Propolis free content pack and demo

    Framework Propolis Report: 'How to unleash your creativity in strategic ABM' PLUS, your choice of: ...

    scotty - 08/07/2022 - 09:20

  5. News: TrustRadius' new B2B report- The age of the self-serve buyer is here

    Customer success CX TrustRadius has published their 6th annual B2B Buying Disconnect report, revealing ... to helping technology buyers make confident decisions, has released their 2022 B2B Buying Disconnect report ... for their organisation in the last year.    The annual B2B Buying Disconnect report originated from TrustRadius’ mission ...

    David Rowlands - 20/06/2022 - 09:41

  6. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

    in conversations at that higher level, particularly with individuals in roles with a broad, strategic focus ... Psychographic: Senior individuals in executive roles with a broad, strategic focus and the ability to champion ... a campaign reporting dashboard to track account- and contact-level reach, engagement with campaign ...

    David Rowlands - 14/06/2022 - 11:16

  7. Elevation Awards case study: How DISQO won Gold for ‘Best use of content marketing’ for ‘DISQO foundation series’

    developed a radically different creative approach to their Foundations Reports series.  They were positioned ... and product screenshots. While the reports were heavy on technical data, DISQO also poked fun at themselves ... custom visuals throughout the reports and promotions instead of using stock photography or basic ...

    David Rowlands - 14/06/2022 - 10:03

  8. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

    in the CRO space.  Reporting within Webeo is a primary focus, as a SAAS business they want customers ... and chatbot rolled out to Beta customers.  2. Making reporting essential to customers decision making  Two-way ...

    David Rowlands - 07/07/2022 - 15:26

  9. News: B2B Marketing takes home two Gold wins at the Digital Publishing Awards!

    There were a total of 26 category winners for individual, team and publishing excellence across B2B and B2C. ... the highest possible quality for their audience. A huge well done to all the inspiring individuals and teams ...

    David Rowlands - 16/06/2022 - 15:23

  10. How to make your B2B marketing more creative

    is actually more important in B2B decision making than in B2C. So when B2B marketers report their organisation ... this also makes your creative ideas easier to sign off. The stakes for each individual bet are relatively ...

    David McGuire - 13/06/2022 - 11:38

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