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  1. B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more?

     between B2B and B2C still exist, but in my view stem from marketers’ individual interpretations ... are marketed as complete entities, directly to us-  discreet, individual end-users- although as a group we ... taking months or even years). Our decisions-to-buy are usually individual, rarely extending beyond family ...

    Sue Mizera - 28/01/2022 - 15:55

  2. News: Untapped opportunity to gain competitive edge by unlocking full creative potential, reveals Adobe research

    their individual needs: currently 30% of creatives work in the office full-time, 31% work from home – whilst 39% ...

    David Rowlands - 25/01/2022 - 12:33

  3. Three demand generation focus areas you need to know

    different things. Personalisation is the process of making one-to-one marketing relevant to individuals ...

    Satish Sadasivan - 21/01/2022 - 15:35

  4. Five ways AI impacts demand generation

    to rich and complete information about the individual customers, and you can provide them with what ...

    Satish Sadasivan - 14/01/2022 - 09:00

  5. 10 lessons learned after 10 years of modern selling

    with these individuals during the sales process. These insights can then be leveraged for best in-class training ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  6. Improving CX with revenue enablement

    to the fore. Now, there will be some individuals concerned by the level of data tracking being suggested here ... and I agree. My perspective is that we should not be looking at individual emails, phone calls, etc. We should, ...

    Adam Mincham - 10/01/2022 - 09:12

  7. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    as individuals and in their respective career paths.  LG: On the flipside, for every action there’s a reaction: ... the experience and career development, it’s the entire package- helping individuals to forge their career ...

    David Rowlands - 17/12/2021 - 15:04

  8. Christelle Fraysse on the importance of a solid CRM system

    the nuances of their company and agree clear business outcomes based on individual sets of objectives, ...

    David Rowlands - 16/12/2021 - 12:19

  9. How CogniClick can personalise your content for ABM success

    and campaigns and personalise for individuals.” CogniClicks aims are threefold: Create a platform that gives ... is in the numbers with at least 65% of individuals completing the benchmark, requesting the more detailed ... generate an enormous amount of data not only on the industry as a whole, but also individual leads: who ...

    David Rowlands - 09/12/2021 - 11:58

  10. The big lie of thought leadership in B2B

    they are as an individual. It’s in the context built around them. The throne they sit on. The palace centered around ...

    Philip Trippenbach - 07/12/2021 - 09:12

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