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B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more?
between B2B and B2C still exist, but in my view stem from marketers’ individual interpretations ... are marketed as complete entities, directly to us- discreet, individual end-users- although as a group we ... taking months or even years). Our decisions-to-buy are usually individual, rarely extending beyond family ...
Sue Mizera - 28/01/2022 - 15:55
News: Untapped opportunity to gain competitive edge by unlocking full creative potential, reveals Adobe research
their individual needs: currently 30% of creatives work in the office full-time, 31% work from home – whilst 39% ...
David Rowlands - 25/01/2022 - 12:33
different things. Personalisation is the process of making one-to-one marketing relevant to individuals ...
Satish Sadasivan - 21/01/2022 - 15:35
to rich and complete information about the individual customers, and you can provide them with what ...
Satish Sadasivan - 14/01/2022 - 09:00
with these individuals during the sales process. These insights can then be leveraged for best in-class training ...
Pieterjan Bouten - 13/01/2022 - 09:50
to the fore. Now, there will be some individuals concerned by the level of data tracking being suggested here ... and I agree. My perspective is that we should not be looking at individual emails, phone calls, etc. We should, ...
Adam Mincham - 10/01/2022 - 09:12
as individuals and in their respective career paths. LG: On the flipside, for every action there’s a reaction: ... the experience and career development, it’s the entire package- helping individuals to forge their career ...
David Rowlands - 17/12/2021 - 15:04
the nuances of their company and agree clear business outcomes based on individual sets of objectives, ...
David Rowlands - 16/12/2021 - 12:19
and campaigns and personalise for individuals.” CogniClicks aims are threefold: Create a platform that gives ... is in the numbers with at least 65% of individuals completing the benchmark, requesting the more detailed ... generate an enormous amount of data not only on the industry as a whole, but also individual leads: who ...
David Rowlands - 09/12/2021 - 11:58
they are as an individual. It’s in the context built around them. The throne they sit on. The palace centered around ...
Philip Trippenbach - 07/12/2021 - 09:12