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  1. The 5 new rules of marketing in a downturn: Rule #1 From pandemic to recession, how marketers can capitalise during tumultuous times

    As we continue to cope with the aftermath of the COVID-19 outbreak, businesses and individuals alike ... businesses and individuals alike are actively seeking ways to decrease expenses and stretch funds as far ...

    Ted Kohnen - 11/05/2021 - 20:32

  2. For a successful corporate culture, "Get the brand in their souls!"

    and productivity. With emphasis on Problems, Purpose, Particulars and People, it is highly specific to individual ... This is normal. Together, working towards the company’s overall Mission, individual teams define and articulate ... a jointly-crafted business plan for individual teams and divisions to ensure they fulfill their Mission and help ...

    Sue Mizera - 11/05/2021 - 17:06

  3. 3 tips for using intent data for ABM

    “If I were a marketer, I would be carefully looking at the contracts of all these individual partners ... be to the individual around consent to make sure they are following best practice.” Any  supplier contract should have ... individual rights.” Be sure to stay as up-to-date as possible with regulations and a question Julia ...

    Kavita Singh - 29/04/2021 - 11:19

  4. The state of the US agency marketplace

    individual (not the client)’. The gap between first and second place goes some way in showing the extent ...

    David Rowlands - 30/04/2021 - 16:51

  5. Repeat success in your B2B marketing with the power of revenue attribution

    of people.  In other words, you’re not selling to an individual; you’re selling to an account, consisting ... involve multiple stakeholders. It’s not as simple as one company selling to one individual. And if you’re ... of people talking to another group of people.  In other words, you’re not selling to an individual; you’re ...

    Steffen Hedebrandt - 28/04/2021 - 10:39

  6. How to target the right individuals with your account-based marketing campaigns

    ABM Struggling to identify the right individuals to target with your ABM campaigns? You’re ... just one or two individuals (probably the most important in the function) to make your sale. However, ... of the individual in the buying process, and their reporting line. At SAS, contacts are categorised into a traffic ...

    Paul Snell - 03/09/2019 - 14:53

  7. 3 ways you can improve your employee engagement

    in terms of processes and tools without finger pointing at individuals.” 3) Create a shared purpose Giving ...

    Kavita Singh - 08/04/2021 - 14:23 - 1 comment

  8. How to join a new company virtually: An interview with Pure Storage’s new CMO, Jason Rose

    is addressing the concerns of individuals. I try to spend as much time as possible in one-on-one meetings ... taking the time to thank individuals for their contributions and involving the team in decision making ...

    David Rowlands - 01/04/2021 - 16:28

  9. Awards case study: Learn how the bcm agency won the award for ‘Martech transformation/acceleration project of the year’

    that could help their clients really understand their individual customers and for bcm to target suspects ... their biggest challenge was how to accelerate their granular understanding of individual decision makers ... enable them to drill down into an organisation to correctly identify those key individuals, assess where ...

    Kavita Singh - 22/03/2021 - 17:45

  10. Microsoft wins gold for 'Most innovative use of martech'

    and inclusion. Facilitate open discussions with individuals across multiple customer teams. Reflect ... discussions with individuals across multiple customer teams. Built with Azure Cognitive Services and AI ... individuals with various abilities to make sure the solution is not just compliant, but truly usable. Impact ...

    David Rowlands - 22/03/2021 - 16:14


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