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  1. Award case study: Find out how PwC managed to win marketing team of the year

    health and wellbeing Individual contributions  Redefining its people strategy Challenge: Its structure ... individuals to hit the ground running when deployed to new campaigns. PwC listened.  Response: Its Marketing ... an initiative to nominate individuals who need a personal pat on the back from its Directors Responding ...

    Kavita Singh - 26/11/2020 - 15:16

  2. Spamming versus cadence: Why marketers should know the difference

    the sending of unsolicited emails to individuals. It’s not about recipients receiving solicited emails ... which are strategically sent to reflect an individual’s engagement level and where they are positioned ... any individual is. And for consumers that are highly interested, it’s up to a marketer to leverage ...

    Adam Oldfield - 08/01/2021 - 16:45

  3. 4 tips to consider when first using lead scoring

    Title Industry Size of the business Individual’s seniority Location of company. And behavioural factors ... Size of the business Individual’s seniority Location of company. And behavioural factors such as: Email ...

    Kavita Singh - 23/02/2021 - 16:37

  4. Why B2B brands should prioritise employee engagement

    each individual employee. So if you’re looking to improve your customer experience, increase your staff ...

    Kerrie Malone - 02/03/2021 - 10:29

  5. We are all individuals: an agency perspective on ABM

    the purchasing process for a business is more complex than it is for an individual, the drivers behind ...

    Emma Crofts - 07/11/2018 - 17:16 - 1 comment

  6. What is community-based marketing and why is now the perfect time for it?

    their individual expertise at a rate that actually values their experience. This has led to the creation of a large ... and other like-minded individuals, providing a space to swap ideas. get feedback, and receive support ... for a while, platforms like Patreon and Substack offer a way for professionals to monetise their individual ...

    Ashley Friedlein - 18/02/2021 - 11:27

  7. The state of the agency marketplace

    is referral from an external individual (not the client), with 49% stating that this is ‘very common’, ...

    David Rowlands - 19/02/2021 - 15:11

  8. With empathy, finding the way to the heart and soul of your company

    caring and understanding for someone in need. Besides individuals, we readily associate empathy ... the total integrity, authenticity and good-will of individuals and the total quality of their offerings, ... well-received book is a highly readable, enjoyable analysis of the values of empathy to business, individuals ...

    Sue Mizera - 10/02/2021 - 16:09

  9. Growth marketing: all hype and no trousers?

    transferable. A positioning statement – for marketing as a function or individuals Growth marketing can ...

    Joel Harrison - 18/10/2020 - 19:34

  10. Helping customers during challenging times and achieving better business results

    differently as a result. Moving away from marketing individual products and solutions, and instead focusing ...

    Louise Barber - 05/02/2021 - 11:04


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