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  1. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    It was a pause-inducing moment when we asked practitioners if they ever do consumer or customer research to augment ...

    Sue Mizera - 19/11/2021 - 09:34

  2. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    It was a pause-inducing moment when we asked practitioners if they ever do consumer or customer research to augment ...

    Sue Mizera - 13/10/2021 - 09:49

  3. The post-pandemic pivot to digital means more influence marketing is going in-house

    completely avoided the COVID-induced economic hangover. With significant restrictions on travel, ... the COVID-induced economic hangover. With significant restrictions on travel, entertainment and events, IAB UK data ...

    Steven Spieczny - 04/02/2021 - 09:39 - 1 comment

  4. Why branding and martech should become BFFs!

    It was a pause-inducing moment, when we recently asked a sample of martech practitioners if they ever look to their brand ...

    Sue Mizera - 13/07/2021 - 13:03

  5. PR and marcomms at the heart of business change: Guidance from a voice worth listening to

    counterparts say that they prefer the new, Covid-induced digital reality, not only for safety reasons ... that they prefer the new, Covid-induced digital reality, not only for safety reasons but for ease, speed ...

    Jamie Kightley - 04/06/2021 - 15:15

  6. Awards case study: Find out how Nelson Schmidt won the award for ‘Best SME-targeted campaign’

    businesses of all types throughout the state of Wisconsin who found themselves in a pandemic-induced economic ...

    Kavita Singh - 02/06/2021 - 12:59

  7. Awards case study: 9.9 Group wins gold for 'Best digital content programme'

    or overcoming business challenges, inducing the target customers to start with their business problems ...

    David Rowlands - 23/03/2021 - 13:37

  8. 2021: The year of the human

    Double-down on digital. A unique factor in the pandemic-induced recession is the move from brick-and-mortar ...

    Jay Bower - 04/03/2021 - 12:03

  9. Looking at neuroscience: Why your brand might be in need of something different

    and surveys with inducements. For long-standing brands with significant value attached, the truth is that many ... and surveys with inducements. For long-standing brands with significant value attached, the truth is that many ...

    Mercè Cozens - 04/01/2021 - 10:24

  10. How to create a controversial email marketing campaign

    it studied the subject. Data suggests that controversial topics only induce a low level discussion. After ...

    Sam Bocetta - 08/06/2020 - 13:15

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