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1. Growth

   Practice Food fight: How Flipdish took on the aggregators Joe Walton, managing partner, Fight Or Flight; ...

   scotty - 21/06/2021 - 15:36

2. Inclusivity, diversity and brand: How B2B organisations should (and shouldn’t) address socio-political issues

   social movement has a set of demands, a list of things they’re fighting for. The first step ...

   David Rowlands - 25/02/2022 - 15:37

3. Awards case study: How Nelson Schmidt won Gold for 'Best multichannel campaign' for its work in Wisconsin

   creating their own campaigns and messaging that positioned fighting the virus through the lens ... Schmidt’s idea of connecting people, businesses and communities as one in the fight against the virus. ... and communities together in the fight against the health and economic threats of Covid-19. Inform and inspire all ...

   David Rowlands - 02/06/2021 - 14:20

4. AWARDS 2013, CATEGORY 20: Barker DZP for PDI

   Infections). Last year alone, over 100,000 Americans died from infections they acquired while they were ... With the right products and protocols, hospitals can achieve a rate of Zero HAIs—the holy grail of Infection ... in the chain of Infection Prevention to “BE THE DIFFERENCE” in getting patients back home safely to their loved ...

   Jessica McGreal - 28/08/2013 - 15:57

5. International Women’s Day: A collection of reflections

   workplace where everyone is valued- equally.  Many female executives fight bias throughout their careers, ...

   David Rowlands - 08/03/2022 - 13:00

6. Malvertising: What it is and what marketers can do to prevent it

   as a platform for malware, and it can infect users of any website that features ads. A scary prospect, no doubt ... is worthwhile even if just a tiny fraction of these visitors are infected.  A notable attack in 2014, ... for example, affected major news sites via the Google DoubleClick and ZEDO networks, infecting an estimated ...

   Neal Thoms - 07/06/2019 - 15:01 - 1 comment

7. Awards case study: How Fight or Flight and Flipdish won Gold for 'Best public relations campaign'

   General B2B marketing PR In this campaign, new B2B PR agency Fight or Flight boosted share ... with the start of the coronavirus pandemic. Objectives of the campaign B2B comms agency Fight or Flight ... technology instead? Media, channels or techniques used Fight or Flight recognised that Flipdish could become ...

   David Rowlands - 26/11/2020 - 16:23

8. 4 changes I want to see for women in the workplace

   don’t need to personally be a victim of discrimination to understand why we need to fight it. It’s clear ... on the challenges women face to make all of us stronger allies in the fight against inequality.”  2) More resources ... section, women are still fighting for equal rights and they’re learning how to address ...

   Kavita Singh - 08/03/2021 - 13:39

9. Ditch the jargon, before your audience ditches you

   over the years from journalists asking me to politely “not infect my inbox with that garbage.” ... of the entertaining feedback I’ve had over the years from journalists asking me to politely “not infect my inbox ...

   Ilona Hitel - 04/08/2016 - 10:13

10. How neuroscience affects CX in B2B marketing

    a challenge or possible risk presented, you typically conduct a rapid fight or flight assessment. So, ...

    Lucy Gillman - 05/10/2021 - 10:24

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