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1. Are the 2020s the Decade of the Great B2B Rebranding?

   not be obvious, but tech and brand have fought, and are still fighting, common battles. I have recently been ...

   Sue Mizera - 01/12/2021 - 10:47

2. Winners case studies

   at work’ by ServiceNow Read the case study Category 4: Best public relations campaign ‘Food fight ... ’ for Flipdish, by Fight or Flight Read the case study Category 5: Best use of creative ‘Pioneering ...

   Jason Taylor - 25/11/2020 - 17:58

3. How can tech marketers cut through the noise?

   virtual session In this era of disruption and uncertainty, tech brands are having to fight harder ...

   Jack Mann - 04/01/2021 - 11:56

4. Know where you are with Porter’s 5 Forces

   This can be in the form of increased proximity of competitors fighting for the remaining spend, less ... around them. Where b2c marketers may continue to fight for customers in a downturn and spend vast sums ... pressure for many. This can be in the form of increased proximity of competitors fighting for the remaining ...

   Mercè Cozens - 07/12/2020 - 11:30

5. The 5 new rules of post-pandemic marketing Rule #2: Redefining organisational agility

   of COVID-19 infections and vaccine-related doubts or other disruptions,  leaders should strategise  approaches ...

   Ted Kohnen - 24/05/2021 - 18:32

6. David McGuire, B2B Marketing: On-demand session

   Who’s stopping you? Why most B2B marketers don’t like their own content If you face a fight ...

   Jason Taylor - 30/06/2020 - 17:12

7. Ignite London 2021: Key learnings and takeaways, and where to go to watch on-demand

   members Food fight: How Flipdish took on the aggregators by Joe Walton, managing partner, Fight Or Flight; ... and Claire Sweeney, head of brand marketing, Flipdish In 2020, B2B agency Fight or Flight and Flipdish won ...

   Kavita Singh - 09/07/2021 - 16:53

8. Most B2B marketers don’t like their own content – here’s why that matters

   need to fight their own organisation. And according to the research, that’s surprisingly often. ... In fact, 81% of respondents said they need to “ fight hard ” to produce good content – and that’s pretty ... the problem comes when marketers need to fight their own organisation. And according to the research, that’s ...

   David McGuire - 22/06/2020 - 22:04

9. What MMA taught me about running a marketing agency

   I was known for my ability to keep unusually calm during fight week, fight day and even during the fight ... the fight, the coaches in the corner play a vital role that enables the athlete to perform well. ... seriously. 4. The goal is important, but enjoying the journey there is fundamental Many athletes fight only ...

   Luca Senatore - 29/03/2019 - 09:00

10. Who won big at the B2B Marketing Awards 2020? Check out all the winners here!

    of public relations:  ‘Food fight’ for Flipdish, by Fight or Flight Category 5: Best use of creative:  ...

    Kavita Singh - 27/11/2020 - 13:42

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