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1. BRANDING: Branding for SMEs

   you could end up fighting price wars, which small firms don't have the resources to win." ...

   a12admin a12 - 14/12/2004 - 00:00

2. PROFILE: Neil Thompson- Group Brand Manager, Speedy Hire

   and in marketing you need these skills to sell ideas, and also fight for budget. And my ICI grounding had put me ...

   a12admin a12 - 30/08/2007 - 00:00

3. CRISIS MANAGEMENT: Brand overboard

   cause by fighting under the hawk eye of the media, with all parties blaming another for the delays. ...

   a12admin a12 - 20/08/2006 - 00:00

4. CASE STUDY: 'Terrafirma- Serious 4x4 Accessories' campaign by Allmakes

   to outstrip supply. Stock runs out on major suspension lines. Apr-10 Allmakes fighting to cope with demand. ...

   a12admin a12 - 13/08/2010 - 00:00

5. DATA FOCUS: Building a database

   and political. Wallinger of Craik Jones, says, “Internally, companies fight over who owns the customer, but data ...

   a12admin a12 - 19/12/2006 - 00:00

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