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  1. News: Rachel Friend joins Harvard as executive chair – marking changes in leadership to drive next stage of growth for the award-winning tech agency

    will take on the role with immediate effect, initially working alongside Ellie in a handover period until ...

    David Rowlands - 03/02/2023 - 14:17

  2. Revenue operations manager

    initiatives aimed at accelerating growth Remove bottlenecks and blockers that inhibit growth Optimisation ...

    Jennie Barrick - 12/01/2023 - 15:20

  3. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    initiative represents big change and potential disruption. In fact, most CMO-led, strategic ... and business-based marketing initiatives do. And should. As we have recently written about, change generates fear ... point to the costs of an initiative as a ‘stopper’ rather than the real reasons – uncertainty ...

    Sue Mizera - 15/12/2022 - 08:40

  4. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

    in their roles, but it does make everything else easier and other initiatives more likely to stick. Invest in your ...

    Joel Harrison - 14/12/2022 - 10:59

  5. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    positioning initiative for your company, in spite of the odds against you? Let’s explore Ethos, Logos ... to reflect our new energy and purpose. Immediate initiatives will be put in place to take our new brand ...

    Sue Mizera - 08/12/2022 - 10:09

  6. Inside Intent Data: Unlocking Demand Generation Results

    data initiatives. Inbox Insight ...

    Jerusa Calliste - 23/11/2022 - 09:47

  7. Transforming your promise into your brand DNA

    a strong brand is to figure out how the initial promise generates purpose. Why does the brand exist ...

    Zsofia Raffa - 29/11/2022 - 10:41

  8. How Quarry won two Golds at the Elevation Awards for their work with ZS Associates

    Gold wins for ‘Best use of ABM’ and ‘Best customer engagement initiative’ just for good measure. Want ...

    Jerusa Calliste - 22/11/2022 - 17:07

  9. The Global ABM Conference 2022: What you missed out

    advice to pay attention to: Choose the account team, not the account. It sounds simple, but don’t forget ...

    David Rowlands - 08/11/2022 - 12:09

  10. Does scaling-out ABM mean you have to compromise on the impact of your programmes, or can you have it all?

    executions which shows that your programmes are starting to pay off because each given component is landing ...

    Anonymous (not verified) - 31/10/2022 - 13:58

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