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  1. Barbara Stewart on nailing your CX in 2022

    as to where the customer was. We’d write briefs, do ads, but we’d never talk about the people,” she explains. ... in and of itself. As she outlines, the pillars of ‘good’ CX centre on understanding: The fundamentals of what people ...

    David Rowlands - 18/01/2022 - 08:48

  2. 10 lessons learned after 10 years of modern selling

    is with people, at every stage of the experience Experience is not only driven by technology, but equally ... by and for people. In B2B sales and marketing, it's not only about empowering your commercial teams, but  also ... customer experiences are driven by the ways in which people are empowered to succeed. If you enable your ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  3. Five ways AI impacts demand generation

    people are interested in your content, products, and company, they'll stick around longer on your ... content suggestions are great for remembering why people came to your website in the first place. ...

    Satish Sadasivan - 14/01/2022 - 09:00

  4. Abhi Morjaria on diversity and inclusion in B2B spheres

    marginalisation, microaggressions, unconscious bias and people with privilege who believe they have an elite ... view Race as a Right. By this I mean Race isn't a card people use as they feel injustice, ... from. Brands who jump on socio-political issues for the sake of getting in front of people are quickly ...

    David Rowlands - 12/01/2022 - 14:12

  5. News: Radix Communications employees take over the company

    hardworking people deserved to benefit more directly from their success. We’re one team, and this new ...

    David Rowlands - 11/01/2022 - 16:43

  6. How and why marketing must drive sustainability

    people, clients, communities and planet. This commitment sits at the core of our values, which inform how ... we work with our people and across our ecosystem. We partner with our clients and with EcoVadis, one ... growth and success in future.  We have implemented a hybrid working model that allows our people to work ...

    David Rowlands - 11/01/2022 - 08:47

  7. Eight areas that marketing need to focus on to future-proof their 2022

    directly to sales people as quickly as possible to call back widgets such as ResponseIQ to increase ... the number of real conversations our sales people have with potential customers. Systems need to be set up ... and highly targeted medium when people return to offices. Want to learn more valuable insight from industry ...

    Kate Cox - 10/01/2022 - 15:16

  8. Improving CX with revenue enablement

    That is above my pay grade. We would have to get too many people to agree. I agree but right now we need ...

    Adam Mincham - 10/01/2022 - 09:12

  9. Practical magic: Cooking up a potion for success for your ABM programme

    Elise suggested trying to invite any relevant people to the call that have a stake in the account’s ... The account workshop – combining your ingredients Invite the right people The first thing to consider ... for a successful ABM workshop is inviting the right people and setting the expectation for the workshop’s outcome, ...

    David Rowlands - 07/01/2022 - 09:03

  10. What’s in store for B2B marketing in 2022?

    and thrive.  People: the trend for digital nomads will accelerate, with the best talent dictating where ... effect of high levels of people movement and world of work shifts will continue into the mid 2020s. ... matters to them. Offering a chance to reshape organisations and teams to equip and enable people to do ...

    David Rowlands - 07/01/2022 - 15:27

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