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  1. Planning for 2022: An interview with Mercè and Steven Cozens

    For instance, do you think that marketers have earned greater respect within their organisations through ... tactics, as long-term plans could be scrapped at a moment’s instance. Should marketers even be planning ... for the full return of physical events? Hybrid is the way forward. In some instances, online events may ...

    David Rowlands - 19/11/2021 - 10:26

  2. Everything you need to know to create a high-converting B2B product page design

    business operations? For instance, if you’re a VoIP phone service provider selling a VoIP solution, your ... to do their homework before they buy.  For instance, you might invite visitors to view a demo, read ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  3. News: Hiscox launches card game to educate businesses about cyber security

    Anti-virus: Security software that detects instances of malware and protects your system from attack. Pairs ...

    David Rowlands - 30/11/2021 - 09:52

  4. Unconventional ways of getting customer insight

    learning to release it, so we can observe trends in sectors, for instance conveyancing. Using Infinity ... headlines’ are those that surprise or even shock. For instance, in a survey Moneypenny recently ran, we ...

    Kate Cox - 15/11/2021 - 09:25

  5. How to approach your ABX strategy

    are you engaging enough with c-level accounts, for instance. What areas are you missing out on?  Target ...

    David Rowlands - 10/11/2021 - 10:57

  6. Are you ready to grow sales by 10x?

    10-fold in many instances. The reason that most B2B companies were able to ride out the storm reasonably ... during the recent pandemic. As a matter of fact, productivity went up 10-fold in many instances ...

    Usman Sheikh - 13/07/2021 - 17:04

  7. The 360-degree customer view: What does it mean and how can you actually achieve it?

    extend to obsession around your existing customers, too. For instance, once they’ve been onboarded ... For instance, are there 10 other people aside from your core contact that are engaging with your content? If so, ...

    David Rowlands - 04/11/2021 - 11:22

  8. How to build a customer insight strategy: An interview with Dr. Christine Bailey

    For instance, in B2C, you’re probably segmenting according to demographics like affluence, life stage, ... predict the behaviour of your customer base,” says Christine. “For instance, the likelihood of your ... important, as this can show us surges in intent from certain sectors or companies. For instance, have three ...

    David Rowlands - 28/09/2021 - 13:42

  9. Why you need to take the next step in your relationship (with HR)

    For instance, Covid-related team communications were crucial for disseminating factual information. But also, ... It’s just like with anything else. For instance, if you’re looking to buy a pair of trainers ...

    David Rowlands - 09/09/2021 - 08:59

  10. What can community marketing bring to the table? with Zapnito's Charles Thiede

    from experts and customer advocacy. In some instances, with whitepapers and webinars, it can feel quite ... engagement be incentivised, for instance? It’s important to have plan for welcoming new members during ...

    Kavita Singh - 13/07/2021 - 10:30


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