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  1. Q&A with Leaders Forum keynote speaker, Joe Ippolito, IBM

    Let's say, for instance, you're under a budget crunch in response to the economy. What better ...

    David Rowlands - 07/09/2020 - 10:54

  2. Do B2B brands need purpose anyway?

    For instance, if you work for a plumbing supplies company, your brand purpose could lie in helping people drink ...

    Allister Frost - 07/09/2020 - 14:11

  3. Marketing to the rescue! How sales enablement is redefining B2B marketing and sales relationships

    on a really close interpersonal level. For instance, prospect meetings are obviously a key part of the sales ...

    Joel Harrison - 28/08/2020 - 15:14

  4. 5 changes to your business during the post-Covid-19 era

    and priorities have changed. In some instances, customers have had a seismic shift in their values as a result ...

    Kavita Singh - 17/08/2020 - 12:12

  5. Who to target in a post-Covid world: It’s time to review your priorities

    For instance, standout creative and content will need to be more powerful than ever. In addition to this, think ... about prioritising your how you use your channels. For instance, direct mail is now completely out ...

    David Rowlands - 03/08/2020 - 10:55

  6. The 10 reasons your B2B conversion optimisation strategy is failing

    rates will suffer. You aren’t using AB tests.  AB tests allow you to create two similar instances ...

    Anna Johansson - 29/07/2020 - 03:41

  7. Inside Bader Rutter’s latest 2019 and 2020 achievements

    But there are a lot of practical things as well. For instance, no one has been doing photo shoots in months. We’re ...

    Kavita Singh - 27/07/2020 - 15:41

  8. A B2B martech superstar is born as Demandbase acquires Engagio

    company principals Gabe Rogol and (Marketo veteran) Jon Miller. I had a small instance of déjà vu earlier ...

    Joel Harrison - 17/06/2020 - 14:07 - 1 comment

  9. How to keep your content team on top form during lockdown

    For instance, you could find and share emotive and thoughtful postings by staff members, customers and leaders. ... For instance, Speak photographer Anna Gordon shot portraits through windows on a recent assignment. ...

    Laura Smith - 01/06/2020 - 13:20

  10. Create more immersive digital meetings and experiences with interactive technology

    to customise the digital experience and link like-minded people based on their personal profiles. For instance ...

    Eileen Page - 22/06/2020 - 13:44


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