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  1. Awards case study: How Bryan Cave Leighton Paisner generated 1400% return on investment in less than 6 months through direct mail

    direct mail – sending them luxury tea (with tea leaf reading instructions) or a fortune cookie- each ...

    Paul Snell - 22/11/2018 - 22:30

  2. Why did LinkedIn's Reid Hoffman send me an email that breaches CAN-SPAM rules?

    amongst other things • Physical contact data for your organization. • Unsubscribe instructions. Seems ...

    Rebecca Caroe - 12/04/2011 - 04:57

  3. Last week's top B2B Marketing downloads

    prevalence, instruct as to which department should have responsibility, and provide tips on how to make ...

    Oliver Matejka - 29/06/2015 - 16:17

  4. Brand guidelines: Lots of words read by no one

    of green with instructions of when to use them. I think it’s an uninspiring and unpractical way to deal ...

    Jason Taylor - 30/09/2013 - 17:01

  5. CASE STUDY: 'Waste' for BNP Paribas Real Estate by Concep

    Value Matters, for clients in the banking sector. Emails were monitored and results instructed the next ... instructed the business to acquire sites. Each property represents an investment of £100m. With agency fees ... place. Four clients have instructed BNP Paribas Real Estate to acquire sites. One international bank ...

    a12admin a12 - 12/08/2010 - 00:00

  6. Quick fixes for five common email marketing mistakes

    do something about it. To solve this problem, create a page that instructs your customers to white ...

    Alan Lam - 14/06/2016 - 15:22

  7. BOOK REVIEW: The Tao of Twitter – Changing your life & business 140 characters at a time

    doesn’t just dwell on the more thoughtful aspects of the platform, but also concentrates on instructing ...

    Jessica McGreal - 03/04/2013 - 12:40

  8. 5 marketers reveal their biggest ever career mistakes

    was not to be released. We were hugely disappointed- we felt we’d completed the task as instructed. Lesson learned: ... professional, serious B2B brand. Still, I think that our instructions were flawed. Creating controversial ...

    Jess Pike - 27/01/2017 - 14:20

  9. Why B2B marketers must ride the tidal wave of change

    bombarded relentlessly by requests, appeals, instructions or demands for change, which can come from any ...

    Joel Harrison - 03/10/2016 - 17:42

  10. Every Company Needs Local SEO: Best Tips for Implementing an Effective Campaign

    Gifford suggests that you include instructions for leaving a review, along with a direct link to your ... a Google account to leave a review (and instructions for setting up a Google account if they don't ...

    Jacob Wilson - 20/05/2015 - 10:14


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