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  1. News: The Marketing Practice announces APAC expansion plans with acquisition of Rombii

    of delivering pan-APAC programmes and this acquisition will enable operations to gather substantial pace across ...

    David Rowlands - 08/09/2022 - 09:00

  2. How to bridge the sales and marketing alignment gap – once and for all

    relate to two things: insufficient focus on revenue generation and unviable or unqualified leads. ...

    John Cheney - 17/01/2022 - 10:01

  3. How chatbots can enhance your ABM strategy

    the funnel. They can see which channels and touchpoints generate substantial impact. B2B marketers can use ...

    Justin McDonald - 19/01/2022 - 09:16

  4. How to realise the full potential of sustainability marketing

    the needs of consumers, 60% of whom want companies to turn ESG talk into action. Substantiation of ESG ...

    Leeya Hendricks - 26/11/2021 - 09:41

  5. Why employee engagement is the critical driver for B2B market growth

    Professional development Over the past year, the pandemic has had substantial implications for B2B ... pathways! Check out the teams & resourcing hive! Over the past year, the pandemic has had substantial ...

    Udayan Bose - 17/05/2021 - 14:44

  6. How to market complex propositions well

    you leverage should differ substantially from those used in a more straightforward, transactional ...

    Jack Mann - 24/03/2021 - 10:26

  7. What is connected TV and how can it be used in B2B marketing?

    consumers choose, the savings can be substantial. According to eMarketer estimates, the number of US ... be substantial. According to  eMarketer estimates, the number of US cord-cutters will reach 28% of the population ...

    Kavita Singh - 02/06/2021 - 10:52

  8. Awards case study: Find out how Shaped By was able to nab the award for ‘Best corporate decision-maker-targeted campaign'

    issues the company is facing  Nutanix found itself competing for substantially bigger deals within ... is facing  Nutanix found itself competing for substantially bigger deals within largely siloed organizations. ...

    Kavita Singh - 02/06/2021 - 11:31

  9. 7 alliance partner marketing pitfalls you may not know (but should)

    is substantially more invested, t he   alliance  is more susceptible to  failure.    Note that investment equality ...

    Rod Griffith - 26/08/2021 - 10:42

  10. News: B2B Marketing Elevation Awards 2021 winners announced!

    and a pioneer in hyperconverged infrastructure solutions, found itself competing for substantially bigger deals ...

    David Rowlands - 02/06/2021 - 22:02

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