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  1. NEWS: Tech brands need to 'rethink' marketing strategy to reach IT buyers

    said audience targeting was a challenge, and 33 per cent reported an insufficient quantity of leads. ...

    Jessica McGreal - 29/09/2014 - 15:49

  2. Marketers increase tech investment to boost content output

    Marketing technology A substantial portion of the marketing budget is spent on creating ... survey found a substantial portion of the marketing budget was spent on creating and publishing content ...

    Molly Raycraft - 09/10/2017 - 12:01

  3. #DearB2B: What are the biggest A/B testing pitfalls and how can you avoid them?

    your own tests to avoid using insufficient data. By doing this, you’ll have full control over the data ...

    Michael King - 04/07/2017 - 14:52

  4. What can we learn from the early MA adopters?

    The biggest challenge reported when the system is in place was insufficient skills to realise its benefits. So ...

    Andrew Dalglish - 30/08/2016 - 14:40

  5. Half of marketers believe they do not meet customer expectations

    is uniquely positioned to own the customer journey. “It is the natural starting place for driving substantial ...

    Molly Raycraft - 14/12/2018 - 10:27

  6. How Capita achieved massive success with ABM

    to as ‘Joe’. Joe works in HR in a global IT and telecoms company, and was coming to market with a substantial ...

    David Rowlands - 18/11/2020 - 15:28

  7. Insourcing, offshoring and creative re-alignment: 10 things I learned about the future of B2B agencies

    is increasingly insufficient to define the nature of the relationship these organisations are having with B2B ...

    Joel Harrison - 24/01/2019 - 10:00

  8. Dan Roche

    to directly support strategic business goals. Has substantial experience of running both issues ...

    Scott Pringle - 04/08/2016 - 15:03

  9. Do you really know your customers? The unparalleled value of genuine customer insights

    opportunities, more customer-focus, even offering new products and services.  Here in is an even more substantial ...

    Sue Mizera - 06/03/2020 - 10:34

  10. Case study: Contagious marketing from Autodesk

    Specifically, if an insufficient number of users (e.g. developers) had downloaded the free 'reader', ... if an insufficient number of users (e.g. developers) had downloaded the free 'reader', enabling them ...

    a12admin a12 - 26/01/2007 - 00:00


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