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  1. News: Susan McKay joins Dun & Bradstreet as international CMO

    & Bradstreet, a leading global provider of business decisioning data and analytics, today announced ... provider of business decisioning data and analytics, today announced the appointment of Susan McKay ...

    David Rowlands - 13/01/2022 - 16:19

  2. How to bridge the sales and marketing alignment gap – once and for all

    of – long-term brand building, that they are not following up on leads provided, and not providing feedback ... and more effective. It can also help ensure these changes stick. Specifically, CRM systems can provide ... a single source of truth, centred around the customer. Using these systems provides access to features ...

    John Cheney - 17/01/2022 - 10:01

  3. Five ways AI impacts demand generation

    increasing demands to deliver superior CX; 84% of customers say that the experience you provide is just ... to rich and complete information about the individual customers, and you can provide them with what ... them with too much irrelevant content. By providing personalised, relevant information in exchange ...

    Satish Sadasivan - 14/01/2022 - 09:00

  4. 10 lessons learned after 10 years of modern selling

    providing highly relevant training content for your teams on the revenue channels of the future.  Want ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  5. How and why marketing must drive sustainability

    of the world’s most trusted sustainability ratings providers, to continually assess and improve on all aspects ...

    David Rowlands - 11/01/2022 - 08:47

  6. Eight areas that marketing need to focus on to future-proof their 2022

    transcripts also provide an immediate understanding of changing customer needs.  7. Beyond keyword ... bidding with CRM and first party data feedback loops providing search engines data on which audiences ... at events – not just attendees but panellists and other partners- and direct mail provides a hugely useful ...

    Kate Cox - 10/01/2022 - 15:16

  7. Improving CX with revenue enablement

    for example, ABM programs coordinated with customer success teams – leveraging MAP’s to provide thought ...

    Adam Mincham - 10/01/2022 - 09:12

  8. 8 tips for sustainable lead generation

    be channeled towards generating high quality opportunities in a targeted and focused way. We provide 8 tips ...

    Daniela fernandes - 07/01/2022 - 11:18

  9. What’s in store for B2B marketing in 2022?

    to the fact that they cannot provide proactive CX when the information and insights reside in silos. Aligning ... providers and customers regarding their CRMs. With all the work being done to improve the customer ... into previously high human touch roles, especially professional services with Ai providing better quality, cheaper ...

    David Rowlands - 07/01/2022 - 15:27

  10. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    provide game-changing insights for customer acquisition and for gaining the right leads. All parts ...

    Richard Conn - 07/01/2022 - 12:30

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