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  1. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    into sharper focus and more intense alignment through iteration and recursion as you develop your thinking ...

    Sue Mizera - 08/12/2022 - 10:09

  2. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

    to manage highly specialised and labour intensive tasks yourself – including things like CRM integration. ...

    Joel Harrison - 21/11/2022 - 10:29

  3. Why marketing operations is the foundation of a successful modern marketing team

    Moving away from labour-intensive data practices and reporting tools that were cutting edge in the 1980s ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  4. Elevation Awards case study: How Iris Worldwide won Gold for ‘Best product launch campaign’ for ‘ShopSafe’ for PayPal

    been a very intense project, which was launching PayPal as an in-store solution during Covid. ...

    David Rowlands - 14/06/2022 - 11:26

  5. 'Change' and 'new' are two great words- so long as they don’t apply to you!

    and interpretations; and not least, for drawing implications, setting business plans and taking resource-intensive ...

    Sue Mizera - 10/06/2022 - 08:58

  6. So you think you’re mature? Let’s see…

    You see some benefits of automation and have introduced it to streamline a few labour-intensive tasks, ...

    Harriet Durnfor... - 12/05/2022 - 08:48

  7. ESG and marketing need to go hand in hand

    As Malcolm Gladwell told us, it takes 10,000 hours of intensive practice to achieve mastery. Alone, none ...

    Anonymous (not verified) - 17/03/2022 - 13:32

  8. How pandemic pivots are forging the future of sales

    Technology must rescue sales from the intense manual labour of entering data in the system, and yet make more ...

    James Frampton - 18/03/2022 - 13:41

  9. Round table discussion: The future of tech marketing: What’s impacting growth and revenue for 2022 and beyond?

    demonstrate its contribution to the business and the board   Intense competition and rapidly shifting market ...

    Cliff_1 Guy - 02/12/2021 - 11:33

  10. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    remove the need for “manually intensive processes that sales and marketing have to get involved ...

    David Rowlands - 10/12/2021 - 11:46

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