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  1. How to win a B2B Marketing Award on a budget

    Agritech's online site: SellMyLivestock. Hectare wanted to communicate that farming could be a profitable ... on the farm so everything came together at the last minute. A big part of the campaign was about linking ... technology and farming. Was it a challenge to develop that message? JL:  Definitely! One of the things we ...

    Kavita Singh - 31/03/2020 - 15:36

  2. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    remove the need for “manually intensive processes that sales and marketing have to get involved ...

    David Rowlands - 10/12/2021 - 11:46

  3. How to realise the full potential of sustainability marketing

    ESG but 43% feel they are not doing it enough. 34% also report intense frustration when a company ...

    Leeya Hendricks - 26/11/2021 - 09:41

  4. Small business of the month: Town End Farm Shop, Yorkshire Dales

    business market.  This month Earnest met Chris Wildman, owner of Town End Farm, which is a tea room ... Dales. We met Chris in the butchery on his farm, where he told us about his dreams for the future ... survived, if only it had been in Dulwich, London.” The Trip: Town End Farm Shop, Yorkshire Dales ...

    Paul Snell - 04/05/2018 - 11:28

  5. Awards case study: Learn how this Tinder-style app for cattle gained global media attention with only £22.5 k

    to modern farming. About Hectare Agritech Hectare Agritech is a start-up focused on transforming the way ... wanted to communicate that farming could and should be a profitable business – online livestock trading ... including light-hearted farm and livestock photography, app stills and a campaign video which was created ...

    Kavita Singh - 28/11/2019 - 12:34

  6. Improving ecommerce efficiency with product information management workflows

    resource-intensive tasks, including by accelerating the approval process and establishing a central hub that enables ...

    Nate Holmes - 04/10/2021 - 17:32

  7. Cybersecurity trends, challenges and priorities in October 2020

    at risk, the cybersecurity sector in particular has been subject to intense demand and pressure. For B2B ... has been subject to intense demand and pressure. For B2B marketers, now is an important time ...

    Mirza Fur - 15/12/2020 - 11:11

  8. The must-have skills marketing teams need for automation success

    time-intensive tasks, it should leave room for: Creative thinking in terms of the automations that are possible ...

    Tom Ryan - 28/09/2021 - 16:26

  9. 7 tips to overcome B2B marketing barriers

    the challenges they face can become a likely hurdle in their growth. B2B is an intense, holistic, ... prospects. However, the challenges they face can become a likely hurdle in their growth. B2B is an intense ...

    Claudia Jeffrey - 07/07/2021 - 13:22

  10. Small business of the month: Harry's Cider

    business that is run from their farm in Somerset. We met Harry down in his orchard and chatted about his ... told us that his whole life has been in farming, starting as a dairy farmer milking cows in 1982. ... But after farming regulations made things tougher and Magners released its multi-million pound campaign ...

    Paul Snell - 19/06/2018 - 16:46

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