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1. Nisreen Ameen, Royal Holloway, University of London: On-demand

   of new types of technologies allowing further reach and more intense personalisation has brought new ...

   Jason Taylor - 30/06/2020 - 17:59

2. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

   a brand in the context of how consumers use it, is hugely important in MM studies as the intense richness ... with HighKit’s deep understanding of the intense emotions cyclists crave at their core. So, what would MM mean ...

   Sue Mizera - 19/11/2021 - 09:34

3. Dealing with a changing marketplace: how do farmers cope?

   able to adapt in the face of change. Agriculture is no different. In the popular imagination, farming ... to non-food crop production. This includes pharmaceutical crops, energy crop farming and the production ... for ‘farm staycationers’ To cope with market pressures, many farmers are diversifying to cater for a growing ...

   John I - 14/10/2014 - 16:13

4. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

   of the intense emotions cyclists crave at their core. So, what would MM mean for you? How might MM work for you ...

   Sue Mizera - 13/10/2021 - 09:49

5. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

   a brand in the context of how consumers use it, is hugely important in MM studies as the intense richness ...

   Sue Mizera - 15/09/2021 - 11:07

6. 5 ways to become a successful B2B seller in 2021

   volatility and risk, companies are scrutinising their spending more intensely than ever before, making sure ... their spending more intensely than ever before, making sure that whatever they do buy is both fit for purpose ...

   Jim Preston - 08/02/2021 - 13:50

7. How to Maximize Your Business Content on Social Media

   click farm. Sites like Facebook and Twitter allow users to pay to promote posts, placing them high up ... but will definitely give the posts the feel of an advertisement.  Click farms  involve users paying a third party ... farming may give a business' social media posts the appearance of bandwagon popularity through mass ...

   Sarah Smith - 14/08/2014 - 04:59

8. Hardwired to Hear: The Storytelling Six

   a moral, either an insightful nugget or a warning. 6. Campaign Legs State Farm’s “Like a good neighbor, ... State Farm is there” campaign is a brilliant example of taking the existing elements of a brand (the ... the magic phrase, “Like a good neighbor, State Farm is there.” The State Farm agent appears in the back ...

   Mark Kinsley - 30/04/2013 - 14:55

9. Creating content for a better customer experience journey

   of content is quite resource intensive, but if you create something that’s really relevant to your audience, ...

   Emma Crofts - 29/04/2021 - 14:19

10. Why the strongest B2B stories have three acts

    quickly meet Luke Skywalker, bickering with his uncle on the moisture farm. And since the beginning ... on the moisture farm. And since the beginning of a story needs to introduce the main characters and set up ...

    David McGuire - 03/12/2019 - 11:52

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