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1. Why putting your heart into marketing is crucial to winning small business clients

   their values. Try to match their intensity of purpose, passion, vision and values, and find how they link ... intensive; when marketing efforts are scaled up they become generic, but when they’re bespoke they can ...

   Mary-Anne Baldwin - 31/05/2018 - 10:44

2. Whitepaper: The grande guide to the social CMO

   a bare minimum presence (e.g. a Facebook page or Twitter handle) or farm the responsibility out ...

   Anonymous (not verified) - 16/11/2012 - 11:24

3. The state of the agency marketplace

   particular problems have grown in intensity, both climbing three places from their spot last year. The first ...

   Kavita Singh - 26/02/2020 - 11:44

4. CASE SUDY: Cross Telecom embraces sales enablement tools to increase closed-won deals

   the sales team to be their own ‘marketing machines’ – to farm new business. 19734 ... the sales team to be their own ‘marketing machines’ – to farm new business.   A more productive sales force ...

   Alex Aspinall - 06/09/2012 - 12:04

5. NEWS: ‘Standing out from the crowd’ main content challenge

   content ‘farms’ are now being pushed off from page one and Google is giving more value to original, ...

   Jessica McGreal - 11/07/2014 - 10:46

6. Lament for Fox Parrack Singapour, a pioneering B2B agency

   that this sector had real momentum, and it was worth us betting the farm on launching a magazine to service it. ...

   Joel Harrison - 06/06/2018 - 17:00

7. Planning for the future in an uncertain world

   As soon as lockdown seemed to be inevitable, we did some intense thinking around what our marketing ...

   Kavita Singh - 27/10/2020 - 14:16

8. NEWS: IFF launches global ad campaign

   sales are estimated at $35.8 billion, farming is valued at $7.8 billon and employment in the sector ...

   Jessica McGreal - 28/03/2014 - 11:26

9. AWARDS 2012 CASE STUDY: Category 1: ‘Energy transparency campaign’ for Vestas by Vertic

   with alternative wind energy solutions. Traditionally, Vestas works closely with wind farm operators and utilities. ...

   Alex Aspinall - 14/09/2012 - 12:30

10. What's new in account-based marketing?

    attracting intellectual buy-in to budget-intensive ABM programmes remains hard work. While marketers can ...

    Maeve McDonald - 07/11/2019 - 10:43 - 1 comment

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