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  1. How to bridge the sales and marketing alignment gap – once and for all

    of insight into each team’s customer interactions. Disparate and disconnected technologies. The business ...

    John Cheney - 17/01/2022 - 10:01

  2. How and why marketing must drive sustainability

    and what does your current role involve? I am a B2B marketer with over 15 years of marketing, ...

    David Rowlands - 11/01/2022 - 08:47

  3. 10 lessons learned after 10 years of modern selling

    across the board. The more those-whether revenue team members or customers- interact with and use tools ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  4. Improving CX with revenue enablement

    about were site behavior, media interactions, "intent scores," marketing automation and CRM. ... resides, where we can truly drive competitive advantage from mining our interactions with clients ... interactions with clients enough. The B2B engagement spectrum: I know there are exceptions to this rule ...

    Adam Mincham - 10/01/2022 - 09:12

  5. What’s in store for B2B marketing in 2022?

    projects have failed to involve Digital or Contact Centre teams. But organisations are waking up ... aspect of your interaction with them, not just marketing, the sales process, lead nurture, retention, ... degree view of customer interactions with a brand across all channels. Having access to these customer ...

    David Rowlands - 07/01/2022 - 15:27

  6. Practical magic: Cooking up a potion for success for your ABM programme

    involved.  Have a good time Lastly, Jenny reminded us that it’s important that everyone enjoys themselves. ... like a collaborative effort, whilst keeping it light-hearted and exciting for those involved. Step 3: ... don’t need to get involved. Ask yourself and your sales team these questions: Where is the right area ...

    David Rowlands - 07/01/2022 - 09:03

  7. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    are involved, but doing so can improve your bottom line considerably. A longer sales cycle means your prospects ...

    Richard Conn - 07/01/2022 - 12:30

  8. twogether on winning Gold for ‘Best use of direct mail’

    to the strategy, reflecting Salesforce’s brand experience and vision of how they interact and consider ...

    David Rowlands - 21/12/2021 - 15:26

  9. Christelle Fraysse on the importance of a solid CRM system

    interactions, and disparate, disconnected technologies.  For marketers to better align with sales, it’s ...

    David Rowlands - 16/12/2021 - 12:19

  10. Six B2B industries that should be leveraging marketing automation

    a unique sales cycle that often involves selling via distributors and resellers. The sector is known ... every interaction as tailored as possible to ultimately win the deal. Lead generation and lead nurture ... integration between the two is vital. Using data and interactions on your website or service platform, it’s ...

    Tom Ryan - 14/12/2021 - 08:58

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