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  1. Abhi Morjaria on diversity and inclusion in B2B spheres

    and stand up in the moment with not only a voice but actions for those oppressed. LG: When it comes ...

    David Rowlands - 12/01/2022 - 14:12

  2. How and why marketing must drive sustainability

    sponsorship and active global colleague networks who create and embed actions that drive sustainability.  ...

    David Rowlands - 11/01/2022 - 08:47

  3. 8 tips for sustainable lead generation

    the right channel mix? Have you got your message right? Are your ‘calls to action’ working hard enough? ...

    Daniela fernandes - 07/01/2022 - 11:18

  4. What’s in store for B2B marketing in 2022?

    most have been collecting data, the focus will now shift to accessibility and actionable insights ... actionable insights from it and create content and experiences tailored to your prospect.   From ...

    David Rowlands - 07/01/2022 - 15:27

  5. Practical magic: Cooking up a potion for success for your ABM programme

    is responsible for the actions they’re taking? All research is good research. Googling news articles can ...

    David Rowlands - 07/01/2022 - 09:03

  6. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    as individuals and in their respective career paths.  LG: On the flipside, for every action there’s a reaction: ...

    David Rowlands - 17/12/2021 - 15:04

  7. Everything you need to know to create a high-converting B2B product page design

    to convert or take further action to find out more.  Here’s everything you need to know about creating ... is to capture people’s interest and motivate them to take action to find out more. Make sure your content ... service ” in more detail for those who’ve just come across your product. 4. Use a powerful call to action ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  8. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    giving you the ability to put your account-based strategy into action based on data that actually means ...

    David Rowlands - 10/12/2021 - 11:46

  9. How CogniClick can personalise your content for ABM success

    copy, such as a tailored call to action (CTA) and personalised industry comparisons, such as how many ...

    David Rowlands - 09/12/2021 - 11:58

  10. The big lie of thought leadership in B2B

    in detail. That means that we can identify actionable personas for targeting social and search advertising, ...

    Philip Trippenbach - 07/12/2021 - 09:12

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