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  1. Five ways your marketing team can stand-out in your business

    distant sales-marketing relationship. In this changing landscape, how can marketing become more visible ... from that traditional, distant sales-marketing relationship. In this changing landscape, how can ...

    Abhi Morjaria - 24/11/2021 - 08:56

  2. The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond

    strengthening both internal and external relationships. Strategies for accelerating change. Download now! “For ...

    Daniela fernandes - 23/11/2021 - 15:20

  3. Four game-changing insights driving customer acquisition in a digital world

    relationships, setting up calls and discussing the problems you can solve together.   Marketing can help ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  4. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    While marketing and behavioral science have long-established, hand-in-glove relationships, specifically ... to them, whenever they want to, or need to refer to you. They have a personal relationship with you, almost ...

    Sue Mizera - 19/11/2021 - 09:34

  5. Mastering ABM: Lessons learned from several masters of ABM

    – a shift from short-term tactical programmes to longer-term engagement and relationships through a close ...

    Daniela fernandes - 09/11/2021 - 11:25

  6. How to approach your ABX strategy

    together: these two teams will refine that list based on real world experience, “bringing that relationship ... sales-marketing relationship: “we’ve passed the point of marketing saying to sales: here’s a lead and off you go ... customer profile? Intent: Are these accounts showing interest in your products? Relationship: How can you ...

    David Rowlands - 10/11/2021 - 10:57

  7. The 360-degree customer view: What does it mean and how can you actually achieve it?

    anyway. The shift to digital and the impact on customer relationships David went on to ask Dayle about ... for marketers to strengthen their relationship with customers and, if so, how?” Dayle responded by saying that, ...

    David Rowlands - 04/11/2021 - 11:22

  8. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    platforms, customer relationship management systems, connected TV or social media platforms. We are committed ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  9. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    matters most in their role, they will tell you it revolves around trust and relationships: trust ... and relationships take time to build and require repeated positive experiences. It is clear that business marketing ...

    Andrew Mildren - 02/11/2021 - 15:10

  10. Driving growth through CX

    that customers still desire the personal relationships of the offline, face-to-face world. Businesses need ... relationship and a key part of ensuring success is to listen and implement customer feedback into action plans ...

    James Frampton - 01/11/2021 - 10:02


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