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1. Propolis April 23 roundtable RYI

   strategic planning and risk management a whole new game. But what does the 'Polycrisis' actually ...

   scotty - 13/03/2023 - 10:10

2. How Sharper won Gold for ‘Best demand or lead generation campaign’ at The B2B Marketing Awards for their work with Proact and NetApp

   (not just MQLs, actual opportunities) in the space of just a few weeks, and did it all with an ROI ...

   David Rowlands - 27/02/2023 - 15:13

3. A new year, a new set of priorities: Tackling your 2023 budget

   at 1/5 of the advertised speed, or a plethora of apps and charging processes needed to actually get ...

   Oliver Budworth - 25/01/2023 - 14:36

4. Live reaction: Can ChatGPT write your B2B copy?

   for free. And – most shocking of all – they might not actually be terrible, or even awkward. You’d still ... to create content that’s genuinely new – for example, thought leadership that contains (gasp) actual leading ... can actually do … After two minutes… Oh, OK. So this is what the fuss is about. Already, I have 596 ...

   David McGuire - 12/01/2023 - 14:34 - 1 comment

5. The Tao of buyer-centric B2B marketing: The seven principles you need to know

   preconceived ideas This second principle actualizes the third by bringing all life into harmonious and balanced ...

   Mary Gilbert - 21/11/2022 - 11:12

6. The Global ABM Conference 2022: What you missed out

   attention and how to create engaging content that’ll actually work.  Her advice is clear: “Attention paves ... engagement with customers and gives insights to sales. I don’t just mean slapping a gate on it, but actual ... The highlight for Alice bar being the most packed session of the day? “Being in a room where people actually ...

   David Rowlands - 08/11/2022 - 12:09

7. ABM Census 2022: Key stats and trends exploring the ongoing evolution of account-based marketing

   and if their goals line up with what they’re actually achieving. How ABM investment is changing (or not) in the face ...

   David Rowlands - 01/11/2022 - 17:19

8. Why marketing operations is the foundation of a successful modern marketing team

   a centralised lake, while 43% of CMOs admit teams spend more time getting data into one place than actually ...

   Harriet Durnfor... - 14/11/2022 - 11:17

9. In Web 3.0 terms, today is 1995

   likely) and how much knowledge they had about what Web 3.0 actually was, and how it worked. Did they have ...

   Joel Harrison - 10/11/2022 - 16:43

10. Creating a stand-out ABM campaign with Digital Radish’s Renaye Edwards

    You’re not actually differentiating yourself. Tech product companies – stop using the same buzzwords ... you actually do? Everyone chats ABM, but half the time none of them have actually done it or finished ...

    David Rowlands - 01/11/2022 - 08:16

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