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  1. Five ways you can ensure your prototype gets you big time investment

    General B2B marketing Marketing department Professional development Master- Strategy & Evolution Performance management Personal development Propositions Strategy Innovation You have a big idea for a digital product. It may be a portal, it may be a to ...

    Martin Brierley - 29/09/2022 - 10:24

  2. ROI Calculator

    Your return on an investment with Propolis Propolis can save you over 10% on your annual marketing ...

    scotty - 01/09/2022 - 17:26

  3. How marketers can achieve personalisation without third-party data

    on all their investments. They won’t have the luxury of wasting time on failed campaigns in the coming ... all leaders, not just marketing leaders, will need to defend their investments and leverage data ... personalisation without massive new marketing investments or privacy violations can be achieved. The companies ...

    Adam Greco - 05/09/2022 - 16:24

  4. Data from digital marketing teams plays a crucial role in driving the bottom line for business

    Data – including that from digital marketing – is essential to guide investment decisions, keep ...

    Susan McKay - 12/09/2022 - 08:36

  5. Forget everything you (think you) know about ABM

    opportunity for marketers to invest in their own career. I’m really looking forward to hearing from Andrew ...

    David Rowlands - 18/08/2022 - 15:17

  6. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

    development, investing lots of money into long-term strategies simply doesn’t make sense. Leaders need ... can eventually help maximise the brand. Invest in targeted ads to reach your prospects in the right ... difficult decisions on what strategies would provide the best return on our investment, and work alongside ...

    Luis O'Cleiry - 28/07/2022 - 09:11

  7. Turn your product into your top marketing tool

    is as valuable as the company’s products, it’s a good investment. Is your goal to upsell or cross-sell? To have ... by leveraging customer data  No one likes to be sold past the close. Imagine investing in a new product only ... or ideas your business is working through that could benefit from real feedback. Customers are invested ...

    Rebecca Grimes - 27/07/2022 - 09:04

  8. Under the hood of Amex’s success with small businesses

    expanded their mid-scale investment to a larger partnership with The New York Times Advertising’s T Brand ...

    David Rowlands - 10/08/2022 - 10:13

  9. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

    results the privately owned business invested in best in-class-product teams and leadership to take Webeo ... knows that the website plays an essential part in that journey.  Marketers have two options:  Invest ... they are stuck. Webeo help them understand the huge business potential of investment in B2B CRO and provide ...

    David Rowlands - 07/07/2022 - 15:26

  10. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

    to stakeholders. In light of the significant investment required for US farmers to go organic- without promise ...

    Jonathan Turner - 20/07/2022 - 09:29

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