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  1. How your peers are measuring marketing operations

    a vexing challenge to anyone seeking to establish return on marketing investment for their business. ...

    Simon Daniels - 25/07/2022 - 10:08

  2. News: Monthly roundup of new hires in B2B

    their $94 million Series B investment, Matt joins as SEON launches multiple new products and use cases, ... to increase technology investments in the face of rapid technological development. Nicholas McCarthy, SVP, ...

    David Rowlands - 29/06/2022 - 12:38

  3. What you missed at Ignite London

    mediocrity and bid to invest in our creative selves- a skill so human, so unreplicable that it will increase ... puts it, “we’ve turned marketing into a science. If you invest in the right tools, that will future ...

    David Rowlands - 13/07/2022 - 09:32

  4. Five features B2B companies should look for in a marketing automation software

    to understand the features that are most important for B2B companies investing in marketing automation. Here’s ... a business invests in should help bridge the gap between marketing and sales teams. The easiest way to do so ... they need to know the value of that sale so it can be reported as return on marketing investment. Your ...

    Tom Ryan - 27/06/2022 - 16:15

  5. Martech Awards case study: How Integrate won Gold for ‘Martech vendor of the year’

    of their programs, and inform the next best investments. It is moving toward a B2B Precision Demand Marketing world ... data integrity, measure the impact of their programs, and inform the next best investments. Integrate’s ...

    David Rowlands - 07/07/2022 - 12:59

  6. It’s time to rethink social

    training on all things marketing. This ‘pretty simple tactic’ of investing in a community by providing ... creation.” “If you invest in people, you’re going to win” This process isn’t immediate. But it pays off ...

    David Rowlands - 05/07/2022 - 12:24

  7. Martech Awards case study: How CRMT Digital won Gold for ‘Best use of marketing automation’ for ‘A Netflix inspired buyer journey’ for HPE Aruba

    of Aruba’s solutions.  “Our continued partnership with CRMT is allowing us to sweat the investments we ...

    David Rowlands - 07/07/2022 - 12:35

  8. Elevation Awards case study: How Just Global won Gold for ‘Best lead generation or nurturing campaign’ for 'Turn data into doing’ for Splunk

    historically proven to be a reliable source of return on investment. However, the program's mix of demand ... investment costs.  With a new mix of partners in place, targeting could be focused beyond suppression lists, ... contributed the greatest volume of return on investment.  Within the quarter, influenced first-touch ...

    David Rowlands - 14/06/2022 - 11:36

  9. How to be creative in no ways that AI can

    in the conversation digitally. The critical thing is to invest in yourself, learn something new, and most importantly, ...

    Jason Miller - 29/06/2022 - 09:09

  10. ABM is a marriage, not a fling

    ABM as a marriage. You could be making millions by investing long-term into only a handful ...

    Carolina Marino... - 24/06/2022 - 09:18

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