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  1. News: B2B Marketing takes home two Gold wins at the Digital Publishing Awards!

    Diversification of Commercial Strategy’. As the AOP puts it: “This entry’s decision to invest in a totally new ...

    David Rowlands - 16/06/2022 - 15:23

  2. Ignite USA: How to build a brilliant B2B brand from the inside out

    as a long-term investment; “It’s not something you can growth hack your way to. It doesn’t scale very well. It’s ... on it, we’re continually investing in it. You can’t just get it out there and be done with it”- Emily ... The key to sustaining an ever-evolving investment? Consistent education. “Brand is something that applies ...

    David Rowlands - 26/05/2022 - 11:54

  3. Elevation Awards case study: How Stein IAS won Gold for most commercially successful campaign for their work ‘Big data: Breaking down the buzz’ for Trelleborg Marine and Infrastructure

    – a completely new and high-value pipeline. The overall marketing return on investment was 10:1 across multiple ...

    David Rowlands - 14/06/2022 - 11:03

  4. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

    principal, ZS “Our CEO was really invested in the development of the campaign and its messaging. He loves ...

    David Rowlands - 14/06/2022 - 11:16

  5. News: Triple Point provides £10 million facility for Selbey Anderson

    roster of marketing agencies. Triple Point, the leading investment manager, has announced a new £10 ...

    David Rowlands - 01/06/2022 - 12:43

  6. Education, consistency and patience: The keys to retaining your customers

    work to have individual humans offering great customer service 24/7/365, the investment is shown ...

    Rebecca Grimes - 06/06/2022 - 10:22

  7. It’s time for B2B organisations to catch up on personalisation

    investing in personalisation. It’s not just a luxury and it’s not limited to B2C. In fact, there are plenty ...

    Kieron McCann - 31/05/2022 - 10:25

  8. Steven Spencer-Steigner on the state of B2B brand building

    the boardroom wants performance metrics and clear confirmation there is an ROI on investment. Marketing leaders ...

    David Rowlands - 30/05/2022 - 14:49

  9. News: Monthly roundup of new hires in B2B

    Royal Bank of Scotland, Alliance & Leicester Commercial Bank, and Mubadala Investment Company. She ...

    David Rowlands - 01/06/2022 - 09:59

  10. Are you a CMO worried about budget? Read this

    According to LinkedIn’s latest B2B institute report, almost 80% of B2B marketing budgets invest in lead ... the impact of a new approach, you can turn off the tap if it’s not delivering –or invest additional budget ... of the late majority. The big players have already invested in analytics skills and tools – and the danger ...

    Emilie Sanders Lee - 10/05/2022 - 10:40

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