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  1. Get credit everywhere it’s due: Why agencies need to prove the offline value of their campaigns

    invested heavily in the tools that prove the value of their strategies and delivery.  Research shows ... to measure success. But are they investing wisely? Digital channels have made it much easier to track ... greater transparency and better ROI, digital businesses have invested heavily in the tools that prove ...

    Dan Baddeley - 31/03/2022 - 14:14

  2. Paying attention to your brand is always on trend

    ways to engage our customers, invested in new technology and increased our focus on all elements ...

    Diane Hund - 25/04/2022 - 17:07

  3. Going green: All things ESG with Deloitte’s James Oates

    of our global supply chain (by emissions) to set science-based targets by 2025. Investing in meaningful ...

    David Rowlands - 04/05/2022 - 09:11

  4. News: Monthly roundup of new hires in B2B

    and how we prioritise and invest in each person is the foundation for all we do.” TMP’s CEO, Matt Harper, ... increase in technology investment across Europe and shift in how tech clients operate, with more focus ...

    David Rowlands - 31/03/2022 - 10:32

  5. Why sales should care about marketing automation software

    the more attribution marketing teams get for delivering return on investment. It’s a win-win for both ...

    Tom Ryan - 11/04/2022 - 14:38

  6. What you need to know before starting a B2B podcast: An interview with Blick Rothenberg’s Dan Gray

    definitely worth the investment” Guests are no exception to this rule, with the podcast welcoming a new ...

    David Rowlands - 19/04/2022 - 14:29

  7. Four steps to selecting the right companies to target with ABM

    the right accounts to target. So, to ensure a worthwhile return on investment and close deals, it’s ...

    Feroze Engineer - 13/04/2022 - 08:36

  8. Why businesses need to take a scientific approach to sales

    in technology and training to take a more scientific approach. Investment in technology and infrastructure We ... entry level employees and continually invests in their growth. Sales teams often feel the effect ... of the company will determine the progress of sales training and the likelihood of future investment in sales. ...

    Shabri Lakhani - 24/02/2022 - 10:29

  9. Why you need Ignite USA (and how to make the most of it)

    the noise, there is no better partner than the B2B Marketing team. I have never not once invested in sending ... there is no better partner than the B2B Marketing team. I have never not once invested in sending my team to any ...

    Maureen Blandford - 07/03/2022 - 15:55

  10. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    to established customer bases. Questioning the value of marketing investments and demanding specific ROI, ...

    Sue Mizera - 25/04/2022 - 09:55

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