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  1. What, why and how: Nailing digital transformation in 2022

    so that you can do different things or do them much better. For example, you may invest in a new ... with after implementation. Martech investments either won’t change the way you do things today or could ... is underutilised because nobody had time to invest in the transformation of processes and roles required. Getting ...

    David Rowlands - 03/03/2022 - 12:22

  2. The Great Acceleration

    marketing and brand investments and activities.   Digital transformation or else Transformation implies ...

    Dan Gliatta - 24/03/2022 - 11:36

  3. ESG and marketing need to go hand in hand

    with ESG? What started as an investment framework measuring the non-financial value and sustainability ...

    Anonymous (not verified) - 17/03/2022 - 13:32

  4. News: B2B Marketing’s Agency of the Year, Digital Radish, joins Selbey Anderson Group

    that as well as an international platform, improved infrastructure and increased investment. Co-founder Renaye ...

    David Rowlands - 17/03/2022 - 08:19

  5. Three tactics to beat the B2B sales talent crisis

    restructure their outlook on building and investing in an effective sales team. Here are three tactics ... for sales leaders to deploy to effectively recruit, train, and retain top B2B sales talent. 1. Invest ...

    Shabri Lakhani - 09/03/2022 - 14:33

  6. News: The Marketing Practice announces US expansion plans with the acquisition of 90octane

    investment in the US market. For 90octane, becoming part of the TMP group offers their clients global scale ... Practice in acquiring 90octane, the third acquisition since we invested in TMP. 90octane brings further ...

    David Rowlands - 18/02/2022 - 16:35

  7. Building an authentic brand: Defining the building blocks for brand success

    consistency in message and getting this right – so much so that we are investing in a new global marketing ...

    Daniela fernandes - 28/02/2022 - 15:17

  8. Why B2B needs to invest in the metaverse

    The investments are eye-watering: Meta is spending $10 billion a year on its Facebook Reality Labs division ...

    Martin Brierley - 21/03/2022 - 15:01

  9. B2B marketing is all about leads. So why bother with branding?

    lead. Conversion rates. ROI on marketing investments. And for good reason. On my side, I was trained ... investments. anonymous user Blog 0 No votes yet Master- Brand & Content Strategy ...

    Ruth Stevens - 18/02/2022 - 09:29

  10. It’s time to be your ‘authentic self’ at work

    of initiatives that only pay lip service to the problem. Don’t invest in diversity because it looks good, do ...

    Laurel Wolfe - 15/03/2022 - 13:42

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