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  1. How to break down data silos and become the data-driven marketer you need to be

    have more data at their disposal, but what good is that if you can’t access, connect and understand ... it in any meaningful way? With this core issue in mind, we spoke to several senior marketers to understand ... and understand it in any meaningful way? With this core issue in mind, we spoke to several senior marketers ...

    Daniela fernandes - 18/01/2022 - 10:42

  2. Barbara Stewart on nailing your CX in 2022

    in and of itself. As she outlines, the pillars of ‘good’ CX centre on understanding: The fundamentals of what people ... in favour of a simpler view: get to grips with who your clients are, understand their needs and deliver ... understand what your product or service solves. CX isn’t just a marketing prerogative Although traditionally ...

    David Rowlands - 18/01/2022 - 08:48

  3. How to bridge the sales and marketing alignment gap – once and for all

    to understand these nuances, get under the skin of your business, and agree clear business outcomes based ...

    John Cheney - 17/01/2022 - 10:01

  4. Five ways AI impacts demand generation

    that can create a better understanding of your leads, visitors and customers. For example, a company could ...

    Satish Sadasivan - 14/01/2022 - 09:00

  5. Abhi Morjaria on diversity and inclusion in B2B spheres

    cases unlearns. They are proactive and understand the power of their privilege. They seek social justice ... understand and want to help for not just a better workplace, but for allowing those unheard ... that are inclusive to all and understands the impact to a diverse audience – create a diverse workforce – sounds ...

    David Rowlands - 12/01/2022 - 14:12

  6. Eight areas that marketing need to focus on to future-proof their 2022

    transcripts also provide an immediate understanding of changing customer needs.  7. Beyond keyword ...

    Kate Cox - 10/01/2022 - 15:16

  7. Improving CX with revenue enablement

    retaining and growing current customers. We understand from years of data that it is 5x more costly to find ... and understand the systems, feedback loops, and value streams that drive growth. Some organisations have already ...

    Adam Mincham - 10/01/2022 - 09:12

  8. What’s in store for B2B marketing in 2022?

    in their teams skills; but in their own, becoming more data and digitally savvy to help understand where the new ... quickly. Keep learning and adapting, keep your finger on the pulse, use technology and understand your ... customer. Most importantly, understand their expectations of you! Tony Lamb, Data Strategy, Insight ...

    David Rowlands - 07/01/2022 - 15:27

  9. Practical magic: Cooking up a potion for success for your ABM programme

    contract", it’s time to move on to the account research. Understanding what makes an organisation tick ...

    David Rowlands - 07/01/2022 - 09:03

  10. News: New hires in B2B

    Allianz Global Investors as global head of digital marketing and operations. Tjeerd Voskamp, JOHCM’s head ... expertise in devising and delivering award winning marketing campaigns, a deep understanding of digital ... growth. As an active angel investor and business mentor, we welcome his skill in advising organisations ...

    David Rowlands - 21/12/2021 - 09:09


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