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  1. How to make your B2B marketing more creative

    Ahead of his joint Ignite London session with Brian Macreadie, David McGuire suggests three steps to get ... that work. And in our joint session at this year’s B2B Ignite London, Brian Macreadie and I will explore how ... the best in business to re-ignite your marketing the next day! Sign me up! Ahead of his joint Ignite London ...

    David McGuire - 13/06/2022 - 11:38

  2. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

    joint customer success plans which establish why they bought Webeo and how they plan to measure its ...

    David Rowlands - 07/07/2022 - 15:26

  3. 'Change' and 'new' are two great words- so long as they don’t apply to you!

    and you need to communicate and connect with them, and coordinate and create the company of your joint ...

    Sue Mizera - 10/06/2022 - 08:58

  4. Partnering with your customers can be the answer to boosting your marketing impact

    collaborate on a joint webinar. MIT accepted. PVD hosted and managed the effort and MIT provided ... such webinars held yearly. By holding these joint webinars, PVD Products has significantly improved their sales ... the door to a discussion of the joint webinar concept. 3. Choose the right marketing effort You need ...

    Rod Griffith - 03/02/2022 - 08:49 - 1 comment

  5. News: Gravity Global launches US operation with coast-to-coast coverage

    truly achieve our global ambitions and build on our joint successes to date.” Mark Morse commented: ...

    David Rowlands - 16/03/2022 - 13:59

  6. How to develop more effective alliance partner sales tools

    professionals are often faced with creating joint sales tools to promote and sell their complementary solutions. ... between you and your alliance partner on where your joint sales efforts need the most support along ... the way. Let’s look at the first five stages of the journey and discuss some useful joint sales tools.  1. ...

    Rod Griffith - 06/10/2021 - 12:01

  7. 7 alliance partner marketing pitfalls you may not know (but should)

      At times,  partners  with  complementary offerings, target markets, and goals find that joint marketing ... both companies  must  be engaged  and  cross-trained  in the  joint selling effort.   Through  joint ... salespeople from both  companies together to  discuss joint sales tools  and alliance benefits.  Your success ...

    Rod Griffith - 26/08/2021 - 10:42

  8. Practical magic: Cooking up a potion for success for your ABM programme

    stressed that ABM is not just a marketing initiative—it’s a business-wide one. You’ll need to set joint ...

    David Rowlands - 07/01/2022 - 09:03

  9. News: Merkle B2B Announces collaboration with LinkedIn and Madison Logic

    6) creative   The cooperation will provide marketers with joint innovation and planning, custom data ...   The cooperation will provide marketers with joint innovation and planning, custom data and insights, access ...

    Kavita Singh - 29/01/2021 - 16:19

  10. A bridge over troubled water: how to link sales and marketing

    that everyone is pulling in the same direction. As joint workshops and informal in-person gatherings aren’t ... goals to ensure that everyone is pulling in the same direction. As joint workshops and informal ...

    Kevin O' Regan - 30/03/2021 - 10:18

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