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  1. Navigating the ups and downs of B2B content marketing

    of the content is specifically. The ups B2B marketers are now able to focus more specifically on keyword ... and keyword trails (up to 5 words) to help optimize content to be more specific. Businesses with a general ... and rank more efficiently on keywords. The downs While focusing on specific keyword trails can ...

    Ryan Kh - 03/11/2016 - 10:00

  2. HOW TO: Perform keyword research for effective SEO

    Content marketing How to perform keyword research to ensure your content is pitched at the correct ... to your target audience effectively? Keyword research which effectively signposts your content towards ... 21967 knowledgebank/content-marketing/best-practice/how-perform-keyword-research-effective-seo You may ...

    Anonymous (not verified) - 31/07/2013 - 16:59

  3. Fighting the Keyword Battle: An Introduction to Competitive Keyword Analysis

    Digital Competitive keyword analysis should play in integral part in your paid and organic search ... blog/posts/2012/09/28/fighting-keyword-battle-introduction-competitive-keyword-analysis Competitive keyword analysis should play in integral part in your paid and organic search ... against within the search landscape. Understanding who your competitors are and the keywords they’re ...

    Jon Myers - 28/09/2012 - 12:46

  4. How to Make Your Website Visible on Search Engines In Few Simple Steps

    informative, fresh, top class text in a timely manner. These steps might help you: Research Keywords Finding ... you can provide them with the proper answers. When it comes to researching keywords first of all you ... should come up with a set of keywords that describe your content, products and services in the best way ...

    Waqar Hassan - 01/02/2015 - 16:28

  5. 25 PPC Terms Every Marketing Leader Should Know

    below the campaign level, the ad group level is a segment of campaign level keywords grouped together ... processing” campaign, “mobile processing” could be an ad group and be comprised of hundreds of keywords ... much money a PPC advertiser is willing to spend on a given keyword. Generally, the higher the bid, ...

    Brad Shorr - 24/03/2015 - 12:58

  6. How to Use Keyword Research to Create Content Which Converts

    When it comes to keyword research, the top 30% of search terms may be less useful to marketers ... blog/posts/2014/10/27/how-use-keyword-research-create-content-which-converts-1 Given a choice, who would you prefer coming to your website- millions of visitors who’ve se arched ... for generic keywords in your sector, or a few thousand whose search terms are much more precise? Of course, ...

    Alistair Norman - 27/10/2014 - 09:22

  7. Why You Should Be Using Local SEO

    From keyword optimisation through to local listings, reviews and social media. It’s good to start ... at the beginning and work your way up so let’s begin with local keywords. A little keyword research into the search ... customers are searching in Google. Be sure to link up your location with your keywords too. For example ...

    Karen James - 25/06/2015 - 11:14

  8. Inside B2B Marketing’s first virtual conference: Get Stacked 2020

    on a keyword Kirsty hones in on: relevance. This can be achieved through building data efficiently, using ...

    Anonymous (not verified) - 24/04/2020 - 09:45

  9. PPC advertising and beyond

    for your brand. It also helps you improve your SEO strategy, as you’ll discover popular keywords you should ...

    minesh.mistry_354001 - 26/10/2018 - 16:42

  10. The Struggle for Optimization: How Your AdWords Campaign May Be Crippling Your Profits

    that allows businesses to exhibit their ads on Google. The service is based around keywords, or words used ... audience. Secondly, they must choose the keywords, or search terms, that will be connected to the ad. ... Unless the keywords are so obscure that there are no other businesses using those terms, the search ...

    Fonthip Ward - 07/09/2015 - 05:07


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