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  1. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

    and until told otherwise.  Don’t try to do everything yourself. Don’t kid yourself that it will be possible ...

    Joel Harrison - 21/11/2022 - 10:29

  2. Does scaling-out ABM mean you have to compromise on the impact of your programmes, or can you have it all?

    ABM was the new kid on the block. It’s a core component in marketing plans. But that doesn’t mean ...

    Anonymous (not verified) - 31/10/2022 - 13:58

  3. Events are the catalyst to your customer journey: An interview with JR Sherman

    at all) can you transition in-person networking online? The answer? Don’t replicate or recreate- reinvent; ... outlines, rather than recreating a Blockbuster-esque experience of walking down aisles looking for tapes, ...

    David Rowlands - 08/09/2022 - 09:34

  4. 'Change' and 'new' are two great words- so long as they don’t apply to you!

    the innovators, the management team and 'rising stars' in the company, who have worked to recreate ...

    Sue Mizera - 10/06/2022 - 08:58

  5. Think you ‘get’ brand? Think again. Here’s what you can learn from Smartsheet’s work with DeadlyScience

    want to have lasting impact, we all want to drive meaningful change, we all want to help kids get ... is that indigenous kids in remote schools are going to get a better STEM education,” he explains. “It’s really ...

    David Rowlands - 05/05/2022 - 09:00

  6. The Croc on winning Gold for ‘Best use of creative’

    a technical solution – ClearView – that could recreate that experience for them remotely, so it was our job ...

    David Rowlands - 03/05/2022 - 08:42

  7. An idiot’s guide to NFTs: An exclusive snippet of Doug Kessler’s Martechopia session

    exactly is this new kid on the block? What exactly are NFTs? NFTs and non-fungible tokens- ...

    David Rowlands - 17/03/2022 - 14:46

  8. Our new MD outlines his vision for the future of B2B Marketing and Propolis

    Propolis is clearly the new kid on the block that everyone is talking about but there is a multiplier ...

    David Rowlands - 26/01/2022 - 10:48

  9. B2B content in 2022: OK, so now what?

    before you even think about the non-work noise – whether it’s kids home from school or having the latest ...

    David McGuire - 01/02/2022 - 12:17

  10. Five of the best digital marketing strategies B2B can learn from B2C

    when mockumentaries like Parks and Recreations and The Office were all the rage?  Well, so did Slack.  ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

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