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  1. How to change your company culture to improve CX

    Strategy Customer experience For many businesses, the lens of internal culture needs to refocus ... This free guide will show you exactly how to do it. Achieve a customer-centric focus For many businesses, the lens ...

    Molly Raycraft - 21/02/2018 - 11:36 - 1 comment

  2. Through the social media lens

    Social 14135 blog/posts/2011/03/04/through-social-media-lens This term I've been teaching ... that they view their brand through the social media lens, by quickly learning how to deploy social media ... of viewing brands through the social media lens. I'm looking forward to what they come up with. ...

    Anonymous (not verified) - 04/03/2011 - 17:40

  3. How do I get my customers to buy from me?

    is that they wrongly treat data as insight. The right approach will interpret data through the lens of social, ...

    Kavita Singh - 13/01/2020 - 17:06

  4. 7 steps to a data-smart B2B marketing strategy

    report. Find it. Looking at seemingly unrelated research through the lens of your current goals can ...

    Liz High - 13/12/2019 - 14:41 - 1 comment

  5. How neuroscience and psychology can help B2B brands communicate with their audiences

    with, we examine each and every asset we develop through the lens of 'meaningful dwell ...

    Ted Kohnen - 03/10/2019 - 09:26 - 1 comment

  6. 3 questions to ask to find a compatible B2B marketing agency

    And they should do it all through a lens that’s unique to your industry and business. Are they already active ...

    Josh Albert - 09/09/2019 - 12:39

  7. Busting the 4 myths of B2B marketing

    brand’ or it will be viewed through a different lens by the decision-maker. As Kotler also said: ...

    Colin Gray - 20/09/2019 - 10:49

  8. 4 trends changing the UK B2B marketing industry

    of your business plan. Think through a relationship-oriented lens; see technology as a key enabler ...

    Rakefet Yacoby-From - 23/07/2019 - 09:47

  9. 3 ways to get marketing and sales pulling in the same direction on lead generation

    lead maturity stages through the lens of the customer’s path. Next, develop a scoring model ...

    Richard Hilton - 10/05/2019 - 09:17

  10. 10 things every first-time CMO needs to know to win over stakeholders, build a high-performing team and raise your profile internally

    through that lens. Take the time to think about your choices, and then review if your actions match ...

    Paul Snell - 03/06/2019 - 09:00

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