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  1. Accenture’s adept account-based marketing

    a client lens. Then and only then, look to fill the gaps and bespoke activity. The 2018 account-based ...

    Molly Raycraft - 22/03/2019 - 09:22 - 1 comment

  2. Awards case study: How Kenshoo closed $252,000 business with its K in the Park festival

    Lens Gallery to add to the festival feel. BBQ and music from The Killers and Queen tribute bands. ...

    Paul Snell - 22/11/2018 - 22:30

  3. After All, We’re Only Human- Lessons in Marketing Resource Management

    ROI 14906 blog/posts/2011/07/29/after-all-we’re-only-human-lessons-marketing-resource-management The words “the paper trail” might evoke modern white collar crime thrillers where investigators are following the money and the receipts, looking through ledg ...

    Len Shneyder - 29/07/2011 - 11:03

  4. Content marketing: Do it all yourself? Forget it. Let users propel your efforts

    you started: 1. Keep an open mind and view your brand from your consumers’ lens Start (if you haven’t ...

    Christina Martin - 21/03/2016 - 16:59

  5. Shell social campaign aims to close gender gap in engineering and tech

    the issue of gender gap across the industry, through the lens of unconscious bias ...

    Rebecca Ley - 20/02/2018 - 16:10

  6. AWARDS 2013, CATEGORY 5: Columns for Shell International

    Branding 12 Download this now Shorlist best use of creative: ‘Shell New Lens Scenarios’ Shell has ... and presenting plausible, possible outcomes based on the realities of today. New Lens Scenarios is the teams most ... have been a great success: 30,000 New Lens Scenarios books pre-ordered; 100,000 sent out; over 70,000 ...

    Jessica McGreal - 23/09/2013 - 16:56

  7. Leaky leads: How marketing/inside sales partnering across the customer life achieves quota

    of their own department-centric way of thinking to thinking through the lens of the customer. This real-life ... organization. This marketing/sales leader will need to learn how to think, plan and execute through a sales lens ... , while the inside sales team will need to think, plan and execute through a revenue marketing™ lens ...

    Debbie Qaqish - 26/06/2017 - 17:58

  8. 5 ways AI can be incorporated into your account-based marketing (ABM) plan

    is still looking through the lens of a target account list.” During her talk at the B2B Marketing ...

    Molly Raycraft - 07/12/2017 - 14:42

  9. Canon to sponsor Rugby World Cup 2019

    and lens maintenance services and product loans. The sponsor will also support the event by facilitating ...

    Oliver Matejka - 19/01/2017 - 11:41

  10. Why your SEO program may need a check-up

    strategy through an SEO lens could provide a new perspective. Which of your competitors are outperforming ...

    Stacy Whisel - 06/06/2017 - 16:15

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