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  1. Interview with an artificial intelligence expert: What's the future for AI in B2B marketing?

    the lens of modern marketing teams and demand centres, there's usually a mix of research, operational, ...

    Alex Clarke - 16/05/2017 - 11:15

  2. 3 duties of a customer-focused, revenue generating SMOPS organization

    to the business. For sales, it begins with the need to apply a revenue lens to the entire customer lifecycle. One other ...

    Debbie Qaqish - 09/05/2017 - 16:28

  3. How is the rise of the sales and marketing ops (SMO) function impacting revenue?

    audience. Also, a SMO team does everything through the lens of sales, so creating a framework that enables sales ...

    Debbie Qaqish - 04/05/2017 - 17:36

  4. Here's looking at you kid: How to make your next business video one to watch

    your gaze on screen several inches below your camera lens. Practise running through your presentation ... that you can frequently look into the camera lens throughout your segment. Bullets are often better than ... windows that are behind the presenter, are very distracting and actually cause the lens of the camera ...

    Sean McMann - 11/04/2016 - 15:58

  5. ‘What did happen in Vegas?’ Challenger marketing and the buyer journey revisited

    needing to understand customers’ reality through this lens.   This argument makes sense if the buying ...

    Glen Drummond - 09/12/2016 - 15:58

  6. B2B social must go 'micro' if brands want results

    look through the “lens of your audience” to create small segments, so you can tailor content. ...

    Katy Howell - 25/10/2016 - 10:45

  7. Neuroscience proves simple, streamlined messages succeed

    in decision-making. “Memory fuels our decision-making and it is a lens on the future. The same brain areas ...

    George Stenitzer - 12/07/2016 - 14:45

  8. Why just appointing a CXO isn't the answer to CX management

    to fix that problem. Find out where there is ‘blood on the floor’ and use a CX lens to fix it (ideally ...

    Danielle Howe - 14/10/2016 - 10:59

  9. The sales-driven CMO

    their organizations. They evaluate every marketing initiative through the lens of its impact on sales. ...

    Peter Mollins - 26/08/2016 - 12:00

  10. Rethinking the attribution model in B2B marketing

    campaigns, etc.) through this test versus control lens to reach unprecedented levels of accuracy ...

    Jonathan Marek - 04/08/2016 - 10:05

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