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  1. Five ways AI impacts demand generation

    landing pages: The average buyer consumes at least 13 pieces of content from a single vendor before ... deciding. Landing pages are a great way to capture visitors' contact information without overwhelming ...

    Satish Sadasivan - 14/01/2022 - 09:00

  2. 10 lessons learned after 10 years of modern selling

    and exciting, the content simply won’t land. Teams need to offer engaging, personalised content having already ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  3. twogether on winning Gold for ‘Best use of direct mail’

    approaches that not only land your message, but enable you to do some good on their behalf or create ...

    David Rowlands - 21/12/2021 - 15:26

  4. Everything you need to know to create a high-converting B2B product page design

    as they land on the page? Are there things missing that they expect to be there? Is it obvious what their next ... The call to action (CTA) is an essential part of any landing page. It connects two vital parts of the lead ... audience. Most B2B buyers won’t be ready to make a purchase when they land on your product page. ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  5. The big lie of thought leadership in B2B

    In this case, we’ve highlighted that specific detail and a reassuring tone is necessary to land the company’s ...

    Philip Trippenbach - 07/12/2021 - 09:12

  6. How to promote your B2B webinar like a pro: Expert advice from Adobe

    webinar promotion email or went onto the landing page but didn’t fill out a form. Confirmation email: ...

    David Rowlands - 01/11/2021 - 10:52

  7. ABM expert Robert Norum on how to run your ABM pilot

    and figure out where you could land. The end of the pilot marks an opportunity to build out, whether ... confesses. The question is what happens after you land the piece of work, and how you can use learnings from ...

    Lucy Gillman - 26/10/2021 - 16:39 - 1 comment

  8. Marketing automation implementation- where to begin?

    to migrate or update forms, landing pages or email templates? Do you have a lead management system in place ...

    Tom Ryan - 14/10/2021 - 15:23

  9. The must-have skills marketing teams need for automation success

    automation tools come with multiple features: email workflows, landing page builders, social media ...

    Tom Ryan - 28/09/2021 - 16:26

  10. Five questions to help pinpoint your brand identity

    experience – having landed on our website following a medical negligence incident. They’re suffering both ... Or simple sentences? Consider what your customer needs when they land in your shop window and you can’t go ...

    Charlotte Hartley - 23/09/2021 - 11:08


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