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  1. Why SMBs are looking for guidance and support from B2SB marketers

    and competencies Strategy The landscape of small business – where, how, when they work, shop, and sell – has ... from industry leading marketers, and access our best content.  Check out Propolis now! The landscape ...

    Dan Gliatta - 29/11/2021 - 09:25

  2. Five ways your marketing team can stand-out in your business

    distant sales-marketing relationship. In this changing landscape, how can marketing become more visible ... As a marketer, it’s critical to share insights and educate about the changing landscape of buyers, what really ... from that traditional, distant sales-marketing relationship. In this changing landscape, how can ...

    Abhi Morjaria - 24/11/2021 - 08:56

  3. Are the 2020s the Decade of the Great B2B Rebranding?

    Imagine this beautiful landscape for your own brand, B2B marketers! This is the potential your authentic ...

    Sue Mizera - 01/12/2021 - 10:47

  4. Planning for 2022: An interview with Mercè and Steven Cozens

    customers need, your competitor landscape and your market. Thirdly, make sure that you fully understand your ...

    David Rowlands - 19/11/2021 - 10:26

  5. 11 words to delete from your B2B copy

    replace them. In today’s ultra-competitive digital content landscape, marketers must utilise every ...

    David McGuire - 18/11/2021 - 16:34

  6. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    data mining, MM will leave guess-work behind. It will change the landscape of marketing as we know ...

    Sue Mizera - 19/11/2021 - 09:34

  7. The 360-degree customer view: What does it mean and how can you actually achieve it?

    the role of pandemic: “The pandemic has obviously caused a big shift in the marketing landscape (everything ...

    David Rowlands - 04/11/2021 - 11:22

  8. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    paid investment to make the numbers.  Despite these challenges, the current landscape also creates ...

    Andrew Mildren - 02/11/2021 - 15:10

  9. Kate Owen on how multifaceted ABM can be applied across higher education

    in a competitive landscape due to increased student demand.” ABM in both B2B and B2C Having set up new ABM ...

    David Rowlands - 19/10/2021 - 16:26

  10. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    adapt to this seemingly ever-changing landscape? Bonnie opts for digital strategies that can work across ...

    Lucy Gillman - 01/10/2021 - 09:45


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