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  1. Leaders Roundtable Batten down the hatches

    4. Redouble your advocacy efforts. Too often this is seen as a nice-to-have for B2B firms ...

    scotty - 16/11/2022 - 10:21

  2. Why marketing operations is the foundation of a successful modern marketing team

    And that means every team should embed this function firmly into their foundations. Removing data division ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  3. In Web 3.0 terms, today is 1995

    universal, even for a largely B2C-orientated agency crowd. And that in turn shows B2B isn’t far behind. ...

    Joel Harrison - 10/11/2022 - 16:43

  4. Does scaling-out ABM mean you have to compromise on the impact of your programmes, or can you have it all?

    deploy ABM see an increase in deal size, and 87% see higher ROI. It’s no surprise that ABMers are under ...

    Anonymous (not verified) - 31/10/2022 - 13:58

  5. Online marketplaces – Threat or opportunity for B2B vendors?

    with them is not without its downsides. Let’s not forget that whilst they allow vendors to tap into a large ... Also, the sheer size of the big marketplaces means that they cannot establish an offline personal ...

    Kieron McCann - 24/10/2022 - 09:46

  6. Five ways you can ensure your prototype gets you big time investment

    of challenging your assumptions and ensuring your big idea isn’t simply a very large smelly fish of the red ...

    Martin Brierley - 29/09/2022 - 10:24

  7. How to unlock green growth

    supply. Across industries, given the size of investment and scale of commitment, negotiations on contracts ... co-development partnerships with large, multinational customers. It approached select players ...

    Anonymous (not verified) - 16/09/2022 - 11:16

  8. Senior marketing executive

    event planning processes are firmly embedded and key event management milestones are met Close ...

    Jennie Barrick - 21/09/2022 - 12:38

  9. Editor

    in the marketing sector. · Can take large bodies of research, and turn it into easily accessible quick reads (for ...

    Jennie Barrick - 21/09/2022 - 13:09

  10. Analyst

    their ear to the ground on the latest hot topics in the marketing sector. · Can take large bodies ...

    Jennie Barrick - 21/09/2022 - 13:08

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