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  1. Improving CX with revenue enablement

    from the fact that businesses inherently become more siloed as they get larger (go figure), ...

    Adam Mincham - 10/01/2022 - 09:12

  2. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    into a customer can do wonders for your profits because you’ll have more time to focus on a larger number ...

    Richard Conn - 07/01/2022 - 12:30

  3. twogether on winning Gold for ‘Best use of direct mail’

    of ABM’ campaign for Salesforce brought home Gold for ‘Best use of direct mail’ at the B2B Marketing ... Gold for ‘Best use of direct mail’ at the B2B Marketing Awards 2021. Lucy Gillman, junior copywriter ...

    David Rowlands - 21/12/2021 - 15:26

  4. How CogniClick can personalise your content for ABM success

    to create their own content for their target audience. So, how does it work? Formats for larger audiences ... Helen outlines two formats that are designed for larger audiences and also facilitate personalisation: ... important part of these larger industry campaigns is the data.” Both the assessment and live benchmark ...

    David Rowlands - 09/12/2021 - 11:58

  5. Five of the best digital marketing strategies B2B can learn from B2C

    MarTech products available. So, where on Earth do you start? Well, if you’re a larger organisation like ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  6. Jabmo

    -wins-best-tech-for-advertising-at-cmo-asia-awards Gold Stevie® Award in International Business Awards 2021 ... 2021 Sales and Marketing Technology Award ...

    Daniela fernandes - 13/12/2021 - 12:11

  7. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    account-based approaches to a larger data section of their audience by having streamlined data. “If you get ...

    David Rowlands - 10/12/2021 - 11:46

  8. The B2B Marketing Awards 2021: Check out who won big

    of the night, including three Golds for ‘The profit hunter’ and ‘Bring it on.’ Ten points if you can tell us ... half of their six nominations for the campaign ‘Realise your vision’ for Sohonet, notably securing Gold ... for their #Bossit2021 challenge, Sage also dominated, winning Gold for all four categories they were nominated for: ...

    David Rowlands - 01/12/2021 - 16:29

  9. B2B Marketing Awards 2021: Check out the winners here!

    similarly dominated, winning gold for all four categories they were nominated for. To find out more about ... who won big at the awards, download this guide to get a snapshot of the bronze, silver and gold ...

    Daniela fernandes - 26/11/2021 - 12:11

  10. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    denial, exhilaration, hope, etc. So, in this pilot, we explored the brand HighKit within the larger ... that drives even larger growth.  3. Maximising martech and the tech stack The adoption of martech has become ...

    Sue Mizera - 19/11/2021 - 09:34


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