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1. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

   in B2B Marketing’s offices in Holborn in early December, with marketers attending from a wide variety ...

   Joel Harrison - 14/12/2022 - 10:59

2. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

   sophisticated, or more nimble ways of doing things, which larger acquirers can learn from and the resuilts ...

   Joel Harrison - 21/11/2022 - 10:29

3. The Tao of buyer-centric B2B marketing: The seven principles you need to know

   are just a small piece of the larger ecosystem. Fine-tuning attraction points so that they are ready when ...

   Mary Gilbert - 21/11/2022 - 11:12

4. Propolis new user interface

   to benchmark your marketing team's maturity, get advice on specific challenges, or scope a larger project: ...

   scotty - 16/11/2022 - 12:30

5. News: Imagination joins B2B marketing agency The Mx Group

   to formally join The Mx Group and  Imagination into one larger, integrated agency. The combination of our ...

   David Rowlands - 08/11/2022 - 15:48

6. Why marketing operations is the foundation of a successful modern marketing team

   platforms and channels. As well as leaving marketers overwhelmed by the volume and variety of data sources, ...

   Harriet Durnfor... - 14/11/2022 - 11:17

7. Five ways you can ensure your prototype gets you big time investment

   herring variety. So, how do you ensure you get the most out of your prototype? 1. Gather around a white ...

   Martin Brierley - 29/09/2022 - 10:24

8. Data from digital marketing teams plays a crucial role in driving the bottom line for business

   the volume, variety and velocity of their data.. Gathering, managing and making sense of marketing data ...

   Susan McKay - 12/09/2022 - 08:36

9. How marketers can achieve personalisation without third-party data

   businesses use a variety of vendors to meet their needs. For example, a business may be using a customer data ...

   Adam Greco - 05/09/2022 - 16:24

10. Events are the catalyst to your customer journey: An interview with JR Sherman

    numbers’ for some of larger events. Case and point with one tech company seeing a spike in 90,000 virtual ...

    David Rowlands - 08/09/2022 - 09:34

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